[THE LATEST] 👉 Why marketers keep quitting, 2020 HubSpot pricing guide, and showing vs. telling in content marketing

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Why marketers keep quitting, 2020 HubSpot pricing guide, and showing vs. telling in content marketing ...this is THE LATEST! 💯 Jump Right into the good stuff! Money, money, money: Our in-depth 2020 HubSpot pricing guide is finally out! Elephant in the room: Here's the real reason why marketers keep quitting their jobs Make your content more profitable: Learn how to "show" rather than "tell" in your content 🔥 Don't settle for a website redesign that's simply a "prettier" version of your existing site. Instead, invest in a website that will generate leads and drive the sales your business needs with the IMPACT Website Blueprint. In October, IMPACT CEO Bob Ruffolo sent all company leaders and select individual contributors a copy of the book Scaling Up:  As you can see, Pumpkin was also heavily invested in learning how growing leaders grow organizations. She's a very progressive cat. Always hungry to learn... and also just always hungry.🐈 Anyway, having recently finished the book, I can definitively say that it was utterly transformative. At least for me, given that organizational management and leadership is an area I want to grow in personally.  But there is one quote that has been ringing between my ears ever since I read it: "People join companies. They leave managers." There is a lot of talk in the digital marketing industry as to why there is such high turnover. However, that quote resonated so deeply with me because I have done exactly that. Earlier in my career, I joined a company — so excited, completely bought in on the mission, ready to do the work — only to find myself eventually leaving because of a manager who didn't listen and preferred leading with fear. Now, as a people manager, I periodically ask myself if there is anything I'm doing that is inadvertently showing people on my team (or elsewhere in the company) the door.  Whether you're a leader already or someone who aspires to be a leader one day within your company, you must constantly challenge yourself to be the manager that makes people want to stay.  As I always tell the folks on my team, "I work for you, not the other way around."  👉 HubSpot cost and pricing guide for 2020 (12-minute read) You're evaluating HubSpot for your marketing, sales, or service team (or some combination of the three!), but there are so many options! Free, Starter, Professional, Enterprise, plus add-ons and contact tiers — there's a lot to navigate and decide on. In this article from IMPACT Director of HubSpot Training Carina Duffy, you'll get the inside scoop on everything you need to know about HubSpot pricing, so you can get the best bang for your buck in 2020. 🔎 Related articles and resources Ultimate guide to HubSpot Marketing Hub (ungated buying guide) Why go HubSpot? A candid look at the good, the bad, and the ugly 👉 Why marketers keep quitting and what companies can do to stop the turnover (3-minute read + video) You thought your marketing director or associate was happy, things were moving along, and that your marketing efforts were positively impacting your bottom line. But then he or she quit. Now you're left scratching your head because this is the third or fifth or tenth marketing person who has left your company. In this article and video from IMPACT Director of Inbound and Content Services Justine Timoteo and IMPACT Lead They Ask, You Answer Consultant Chris Marr, you'll learn why there's such high turnover with marketers and what companies can do to reverse that trend and keep their marketers from leaving. 🔎 Related articles and resources Ultimate list of marketing interview questions for hiring managers (ungated) Ultimate list of culture fit interview questions for hiring managers (ungated) 👉 You need to understand the difference between "showing" and "telling" in your content, if you want to see revenue (27-minute podcast) The most effective, engaging, and memorable content creators all have one thing in common. They understand that speaking in generalities when telling their stories through content (blogging, videos, podcasts, and so on) is the kiss of death. As a result, they must do more "showing" rather than "telling" to create content that, well, makes money. In this episode of the Content Lab from yours truly and IMPACT Editorial Content Manager John Becker, we walk you through the specific tactics you need to know in order to "show" rather than "tell," so you can create more profitable content. 🔎 Related articles and resources Ultimate blogging tips guide for content marketing (ungated) How to write a blog post (+ free blog post template) 🎧  Latest shows and podcasts Showing vs. telling in content marketing (Content Lab) NEW✨ Automation for adoption, updating permissioning, and all the October updates you didn't hear about (Hubcast)  How to build a thriving video culture with a new marketing team (Film School for Marketers) Changing the flood insurance industry through content (Inbound Success)  Why we should all play at work (Creator's Block)  📆 Upcoming events DECEMBER 10, 2019 (New Haven, CT): Join IMPACT COO Chris Duprey for his Mindful Leadership Meetup: 👉 Register for this event today. 💦 Weekend nonsense Live footage of me at 6 a.m. today: 🍡 One last thing This is so very petty, but I have to mention it. At a recent conference, I noticed something on the dessert table: See that little guy in the lower left? Someone stole his chocolate swirl garnish. Who does that? This crime of sugar theft has been lodged in my brain ever since I stumbled upon it, and I can't let it go. I just... why? WHY?! Sigh. OK, have a great weekend!  Liz Murphy Director, Web & Interactive Content @naptownpint I'm not interested at this time Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT