[THE LATEST] ⚡ Blog introduction formulas, 5 assignment selling mistakes that are costing you, and HubSpot vs Mailchimp for marketing automation

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Blog introduction formulas, 5 assignment selling mistakes that are costing you, and HubSpot vs Mailchimp for marketing automation ...this is THE LATEST! 🔥 Jump right into the good stuff Content marketing school: My easy formulas for writing an irresistible blog introduction every single time Close more deals faster: Here are the 5 assignment selling mistakes you're making (and how to fix them) MarTech showdown: Is HubSpot or Mailchimp better for small business marketing automation? 🎬 Upcoming live webinar (December 6): Video has become an absolute necessity for businesses that want to educate their prospects in the medium that people prefer. Join us for this 45-minute webinar to learn how to leverage the YouTube search engine the RIGHT way with your video content. At 4 a.m. tomorrow morning, I will be hitting the road for IMPACT HQ in New Haven, Connecticut, once again... for super secret reasons I am not at liberty to share yet.  However, while I always love loading up my car and making the trip north to the mothership, there is one thing I must face every single time I prep to leave that I absolutely hate: The mountain of laundry I must conquer before I can even begin to think about packing. Not only do I hate doing laundry, generally speaking, it's just a reminder of how bad I am at being a responsible, functioning adult. I think it's annoying me right now more than usual because it reminds me a lot of a creeping feeling about work I experience around this time every year: "Yeah, I'm proud of the things I've accomplished and excited to plan for the year ahead, but the list of things I haven't done is absolutely horrifying." All of the little strategies and initiatives taunt me as I look ahead to 2020, like the digital equivalent of a pile of unwashed t-shirts and socks.  I just keep reminding myself that, while it's important to be honest about what things didn't get done and why, I can't let myself wallow. (What's that old saying? You can't look to the future if you keep tripping over what's behind you.) Yes, this time of year is all about reflecting on what's past through a brutally honest lens — but wallowing in your digital sales and marketing "might haves" and "should have beens" serves no purpose.  Instead, we need to smash the reset button with purpose, learn new things, and fix what's broken. That's how you get after it. Speaking of which, my pants aren't going to wash themselves. Sob. 👉 My super simple, fool-proof formulas for writing winning blog introductions every single time (30-minute listen) It doesn't matter if your blog article is basically the Magna Carta — if your blog introduction is a big ol' flop, no one is going to bother reading anything else that you have to say. That's a lot of pressure for any content marketer. So, how do you write a blog introduction that hooks your readers without trapping yourself in writer's block hell? In this episode of Content Lab with IMPACT Editorial Content Manager John Becker, you'll learn my absolute favorite blog introduction formulas, as well as my tips for overcoming writer's block and making yourself memorable to your audience. 🔎 Related articles and resources My exhaustive, choose-your-own-adventure blogging tips guide How to write blog conclusions that don't suck 👉 Here are the 5 most common assignment selling mistakes that will prevent you from closing more deals faster (6-minute read) Assignment selling is a proven sales strategy that can increase your close rates by 79% or more — but only if you're executing it correctly. From what content you're using for assignment selling with prospects, to improperly vetting where your prospect is in the buyer's journey, there are a lot of things that can go wrong. In this strategic deep-dive from IMPACT Partner and Director of Client Success Tom DiScipio, you'll learn the five most common mistakes sales teams make with assignment selling and how to avoid them. 🔎 Related articles and resources What is assignment selling and why is it so effective? Your 2020 sales strategy must include these 3 things ⛔ The #1 reason a 2020 digital marketing strategy will fail is lack of buy-in from sales and leadership (learn more) We've helped hundreds of companies around the world solve their most pressing digital sales and marketing challenges — alignment, lack of excitement, a website that isn't generating enough leads, creating the right content, and so on — and it all began with our transformative inbound culture workshop. I want to learn more about the IMPACT inbound culture workshop I want to talk to someone about our biggest digital sales and marketing challenges 👉 Is HubSpot or Mailchimp better for your full-stack marketing automation needs? (5-minute read) In the past few years, Mailchimp has been making massive strides to be more of a one-stop marketing automation solution for small and mid-sized businesses. No more are they simply an email marketing platform — in fact, they're now a full marketing automation solution. Given their well-earned reputation in the marketing space, Mailchimp has a lot of companies wondering whether or not they should consider Mailchimp for all of their marketing needs. But is it good enough to dethrone HubSpot? In this article from IMPACT HubSpot Consultant Jess Palmeri, you'll get a 100% candid assessment of HubSpot vs Mailchimp, and which one is best for your needs. 🔎 Related articles and resources The ultimate guide to HubSpot Marketing Hub for businesses (completely ungated) HubSpot cost and pricing guide for 2020 (everything you need to know) 🎧  Latest shows and podcasts Category design as a marketing strategy (Inbound Success) NEW✨ How to write an irresistible blog introduction (Content Lab) NEW✨ A special Thanksgiving minisode (Hubcast) NEW✨ The ultimate YouTube business strategy (Film School for Marketers) NEW✨ Why we should all play at work (Creator's Block)  📆 Upcoming events DECEMBER 6, 2019 at 2 p.m., Eastern (live webinar): Video has become an absolute necessity for businesses that want to educate their prospects in the medium that people prefer. Join us for this 45-minute webinar to learn how to leverage the YouTube search engine the RIGHT way with your video content. DECEMBER 10, 2019 at 5:30 p.m., Eastern (New Haven, CT): Join IMPACT COO Chris Duprey for his Mindful Leadership Meetup! Learn more and register today. DECEMBER 17, 2019 at 2 p.m., Eastern (live webinar): The journey to growing an agency isn't a smooth one. So what could happen, and how do you prepare for the mistakes? Join Bob Ruffolo and Growit Group's Clodagh Higgins will be talking through the seven biggest mistakes an agency owner can make to help you grow a successful and profitable business! 🔎 What I'm reading right now Here are the long forms, news items, and articles that have caught my eye: Cyber Monday broke a lot of records... but I am really keen on this story about how 9% of Cyber Monday sales were powered by artificial intelligence. Talk about a terrifying but super-effective title: Everything you thought about personalization is a lie. It doesn't matter if you use relative or absolute URLs, says Google. Later, squares! Liz Moorehead Director, Web & Interactive Content @naptownpint I'm not interested at this time Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT