There is so much more you can do with author newsletter these days beyond simply telling your fans that you have a new book.

Email isn't just good at bringing you new readers, it's uniquely good at deepening engagement with your audience. These tricks won't just help you increase the responsiveness from your list – they'll also help you make some cold, hard cash too.

Here are some next-level strategies you can try with your author newsletter.

1. On The First Date, Take It Slow

Authors these days are
getting great at offering enticements to sign up – commonly known as magnets or
bribes or sign-up bonuses – and also at deploying automated sequences to
further warm-up new subscribers. But sometimes we can be a little… overeager.

Your first priority
should be to keep the promise that you made to the reader, which means ensuring
the subscription happens smoothly and they get their free ebook.

If you overload the
first emails the subscriber receives, you might get dropped into Promotions or
*gasp* Spam. If you're lucky the subscriber will email you complaining
they didn't get their gift. If you're lucky. Most probably won't even bother
complaining which means you've just lost a sign-up.

Don't hit new
subscribers with ten different links to all your Amazon listings and Facebook
Page and Twitter account and Website and BookBub profile… at least until you
have confirmed their subscription confirmed, and they have received their
sign-up bonus.

There might be a little delay if you deliver your reader magnet as the first email in your welcome sequence, rather than in the confirmation email, but there are all sorts of advantages to doing so, which you will know all about if you have read Newsletter Ninja – which you really, really should.

Besides, the more CTAs you roll out at once, the more diluted the response will be. Always focus on the most important and, here, that's getting the relationship off to the right start by keeping your word.

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