Best 2020 digital marketing examples, Google Ads vs Facebook Ads, and building a world-class remote team ...this is THE LATEST!
🔥 Hot off the presses
💯 Do you want to stop feeling like you're wasting time and money with inbound marketing? Whether you're just getting started with inbound marketing or you're smashing the inbound reset button for a much needed fresh start with your strategy, this webinar on January 27 will get you on the right track toward crushing your most aggressive digital sales and marketing goals.
You know what's the most terrifying thing to see on Slack shortly after you smash the "send now" button on an email newsletter that is sent to tens of thousands of people?
"They're all just rushing to tell me how great I am... right?"
Many of the guiding principles at IMPACT are centered around big important concepts like always being rooted in self-awareness, valuing candor over comfort, and so on. It's one of the many, many reasons why I cherish where I work — because we are such a values-focused organization.
Still, there's always that head-on-desk moment when you screw something up and you realize to yourself:
"OK, it's my turn on the mat. To be candid. To be self-aware. To take ownership."
For instance, why were "several people typing" at me earlier this week?
Well, for the first time in 100+ issues over a 16-month period, y'all got an email that said it was from IMPACT Head of Editorial Content Ramona Sukhraj, but when you opened it up, it was actually from me. (And it was a very personal issue for me too. Oops.)
Anyway, I'm sorry about that, y'all!
The thing is, none of us can avoid making a mistake ever in our lives — particularly on the job. In fact, we will all continue to make mistakes, even when we have the best of intentions and the most robust QA processes in place.
We might unintentionally overlook SEO best practices in a website redesign. We may not know what we don't know about growing an agency from the ground up. We might be blogging for business newbies who fall into the same traps we all do when we're first getting started.
Or, you might be me — someone who made a silly mistake and has to declare in front of an entire group, "I know, I know! That's on me and no one else. There's no good reason for it. It was proofed and somehow still missed, and I'm sorry."
It's all about how you get back up on the horse, learn from your experience, and try again. So, let's start again, shall we?
Hi there! I'm Liz Moorehead, director of web and interactive content at IMPACT, and this is THE LATEST.
👉 "What are the best digital marketing examples we should be learning from in 2020?" (15-minute read)
These days, brands that are getting digital marketing right are creating more than one piece of marketing; they are creating experiences across platforms that engage and build trust with potential customers. As we're heading into this new decade, we wanted to take a look at some of the biggest digital marketing trends and how certain brands have embraced them. So, in this article from IMPACT Director of Demand Generation Kristen Harold, you'll get to learn from the seven brands that have put together the most compelling digital marketing examples we've seen going into 2020.
💬 You asked, we answered
👉 "Which is better for our paid strategy in 2020, Google Ads or Facebook Ads?" (11-minute read)
When it comes to paid media, Google Ads and Facebook Ads are the biggest players in the market. If you're just starting out, how can you know which is the best for your business' needs? Often, businesses look at the platforms and feel as if they need to go all-in with one or the other. You can do that, but our experts have found that a more blended approach of the two is where you'll get the most bang for your buck. In this interview with IMPACT paid media wizards Jason Linde and Ali Parmelee, you'll get the brutally honest low-down on why you need to invest in both, how to get to most out of your ad spend on those platforms, and what you need to keep in mind to make the most out of your Google and Facebook ads budgets.
💬 You asked, we answered
📈 "How can we drastically improve how well our website ranks in search results right now?" (Get the answer)
How your website ranks and performs in search is dependent on a number of factors, and the rules are always changing. Unlock the action plan to skyrocket your website's performance with our technical SEO audit, in partnership with Narrative SEO.
👉 "If we're building (or have) a remote marketing team, how do we make it work?" (7-minute read)
More and more organizations are now recognizing the benefits of using a remote marketing team, or a team made up of individuals working out of multiple locations. Remote workforces allow you to not only access a larger talent pool and harness the knowledge of local experts but also reduce operational overhead costs and improve your bottom line. But how do you build that team from the ground up and then manage them effectively when they're not working with you in person? In this article from Matt Shealy, the president of ChamberofCommerce.com, you'll get his five best tips on building a world-class remote marketing team in this age of digital talent recruitment and retention.
💬 You asked, we answered
![[THE LATEST] Inside hell's kitchen 👩🏽🍳](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_ubb0OOysuTIl3htAa0_7ivJheokVyVNUfzYggPINYEKQD95QkqjEiUpF195eYcX5XIinDmWZlaHtkKuFF99j_KYapH0zNBjUXjd3xmJUpoGsANNKi_70tMaCVbxS5epGZGUpoMEgiHo6dMo4jTOQgGqsPWeLyYHe5wVI-mE37mqtXEyKWVv7opZ_CrwOeK9QqJsg-JoGFJ_6Xvxq_vbQSSNx39jHLLb2oOfhQ68yHU6cTOkZPTvQBq3zeyxoxga4SP59419C-DripOf6vIobE=w72-h72-p-k-no-nu)
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