4 key ways to recession-proof your website, 5 design trends that will rock your world, and the real reasons why you can't align your sales and marketing teams ...this is THE LATEST!
🔥 Hot off the presses
❤️ Take 30% off early-bird pricing for Digital Sales & Marketing World through February 14 — simply use the code VALENTINE30 at checkout.
Have you heard the news?
Well, in case you missed it, earlier this week we announced that Ron Tite — speaker, entrepreneur, and best-selling author of THINK, DO, SAY — will be the opening keynote at Digital Sales & Marketing World this April!
Seriously, y'all, you had better get excited...
...see what I mean? Because he's totally right.
I think that I forget how overwhelmed I feel off the clock, when I trade my digital marketer hat for my consumer stretchy pants. From the moment I wake up in the morning to the second I fall asleep at night, brands are constantly battling for my attention — very aggressively, I might add — in my email inbox, through television ads, and particularly when I'm scrolling through my Instagram feed.
(Seriously, the number of completely unnecessary jewelry pieces I've purchased through Instagram ads recently is positively obscene. I am a weak woman.)
But, as I've talked extensively about in the past, if you're not laser-focused on building trust with your audience first as a brand, I'm not sure what you're doing. Because, to Ron's point, that's what our buyers are craving, no matter what industry or space we operate in — some signal through our values, actions, and words that they can trust us.
Anyway, as an early Valentine's gift to you all — and to celebrate the big news about Ron Tite! — use the promo code VALENTINE30 to save 30% off early-bird pricing for Digital Sales & Marketing World through February 14! ❤️
Also, don't forget to follow DSMW on Facebook, Twitter, and Instagram to stay up-to-date on all of the latest announcements.
And now, here's THE LATEST...
👉 "What do we need to do right now to recession-proof our website, so we're ready for the future?" (5-minute read)
Here in Q1 of 2020, we hear rumblings of another possible recession or downturn on the horizon. Some analysts appear certain of it, while others predict continued growth, even as they note wage stagnation and slowing GDP growth. Either way, it's best to be prepared. For small and medium-sized businesses out there, a coming downturn can be a very scary thing. However, with the right plan, you can weather the storm and come out stronger on the other side. The key is knowing where to focus your efforts — like your website. In this article from IMPACT partner, keynote speaker, and best-selling author Marcus Sheridan, learn the four things you can do right now to prepare your company's website for the recession that may be lurking around the corner.
💬 You asked, we answered
👉 "What are the top design trends we need to know to boost our brand's engagement strategy in 2020?" (5-minute read)
It's no secret that there's power in design and what it can do for brands and businesses. Every year, design trends alter the way we engage with our audience. In 2019, heightened social media strategies, redesigns, and packaging innovations were rampant as brands stretched to be as colorful as the consumers that follow them. Well, Design Pickle's own Kate Rooney is here to spark some inspiration for your 2020 engagement strategy, with a few of her favorite trends to guide you into a new year of innovative design.
💬 You asked, we answered
👉 "What's really standing in the way of us truly aligning our sales and marketing teams so we can hit our goals?" (8-minute read)
If sales and marketing are both revenue-generating departments, why are employees who work in these departments constantly feeling like they're not aligned? It can sometimes feel like the business world equivalent of "Men are from Mars, women are from Venus." If this is a pain you're feeling at your company, you need to focus on solving this problem, as it is often the one thing that will stand in your way of achieving your long-term goals. Don't worry, though. There is hope! In this experience-backed article from IMPACT Digital Sales and Marketing Advisor Melissa Prickett, you'll discover the five most common barriers to sales and marketing alignment, and how to fix them!
💬 You asked, we answered
🔥 "How do we get started with inbound right now, without having to commit to an agency that may not be the right fit for us in the long run?" (find out)
You're looking for an inbound marketing agency to help bring your business to another level. All too often, however, the sales process goes too fast. And it doesn't take long for you to realize your agency partner never made enough time to get to know your business or its true challenges in the first place, so as to help you achieve your most aggressive growth goals with inbound marketing.
Don't get stuck in a long-term contract and then find out what your business really needs to be successful with inbound in the long-run. With IMPACT's Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner, risk-free.
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