[THE LATEST] 💙 The best branded Valentine campaigns, how long your website will really last, and how much word count does (or doesn't) impact SEO

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The best branded Valentine campaigns, how long your website will really last, and how much word count does (or doesn't) impact SEO ...this is THE LATEST! 🔥 Hot off the presses Love is love is love: Here are the best Valentine's Day brand campaigns we can all get inspired by Expert interview: How long will your website's design really last, and how can you extend its shelf-life? Google finally tells all: Finally, here's the real answer on how much word count does (or doesn't) influence your content's search rankings 🤔 What do Ann Handley, Ron Tite, Ramon Ray, Marcus Sheridan, Tyler Lessard, Zach Basner, and I all have in common? We're all headlining this year's Digital Sales & Marketing World conference, April 5th through 7th in Hartford, CT. And the best part? Early-bird pricing goes through February 29. Oh, hello there! 😘 I don't know about y'all, but I had a lovely time celebrating Valentine's Day yesterday with my one true love, my rock, my reason for smiling each and every day as the sun crests over the horizon to welcome us to a new dawn — the Star Wars section of my Disney+ account.  (Yes, we are very happy together. We're registered at Crate & Barrel.) I know, Valentine's Day isn't for everyone. But even when I'm flyin' solo, I still enjoy seeing all the love that's in the air; especially when brands like Kraft macaroni and cheese are involved. Although, let's be honest, I can get behind anything that's cheese-related.  Plus, it's also fun to reflect on all of the other non-Star Wars things in my life that I love (and sometimes take for granted), like: These 17 content marketing tools and apps that make my job as IMPACT's content director (and as a content creator in general) much easier. When Narrative SEO's Franco Valentino breaks down complex SEO strategies and tactics in ways that are easy for my feather-brain to understand. This article which finally honestly answers the age-old question of how long you can expect your business website to last after a new redesign. And that's just the tip of the iceberg — what can I say? J'adore l'amour. Now, here's THE LATEST...  ❤️ "What were the best brand campaigns for Valentine's Day this year that we can learn from?" (5-minute read) Whether you love it or hate it, Valentine's Day is officially here. From the traditional gifts of flowers, chocolates, and fancy dinners, to the ever-more-popular "Galentine" celebration, Valentine's Day offers businesses in retail, hospitality, and entertainment the opportunity to tap into hearts (and pockets) to benefit their bottom line in Q1. In this article from IMPACT Director of Client Success Dia Vavruska, we're taking a look at some Valentine's Day campaigns that leverage playful advertising and marketing, as well as user-generated content (UGC) to help drive engagement and sales. 💬 You asked, we answered Is influencer marketing on the way out? What are the best digital marketing training resources and websites we should be learning from? ❤️ "How long will our website's new redesign last, and are there ways to extend its shelf-life?" (5-minute read) A website redesign for any company is an exciting undertaking, but also a costly one. You want to know that the investment you're making in time and strategy will be worth it; that it will last for years to come. But are your expectations realistic? How long can a website really last? In this candid and insightful interview, IMPACT senior front-end developer Tim Ostheimer explains the thought process behind a website redesign, from both the developer's and the client's perspective, as well as how to extend your website's shelf-life. 💬 You asked, we answered What are the absolute essentials that our website strategy needs to include? How do we relaunch our new website without hurting our search rankings? 🔥 "How do we get started with inbound right now, without having to commit to an agency that may not be the right fit for us in the long run?" (find out) You're looking for an inbound marketing agency to help bring your business to another level. All too often, however, the sales process goes too fast. And it doesn't take long for you to realize your agency partner never made enough time to get to know your business or its true challenges in the first place, so as to help you achieve your most aggressive growth goals with inbound marketing. Don't get stuck in a long-term contract and then find out what your business really needs to be successful with inbound in the long-run. With IMPACT's Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner, risk-free. I want to learn more about IMPACT's Fast-Start Program I want to talk to someone more generally about our most pressing digital marketing strategy challenges ❤️ "What does Google have to say about how much word count influences the ranking of our content, if at all?" (2-minute read) First, we were told to write 250 words. Then, 500. Then 800… 1,200… 1,500. Now, 2,000 words or more is thrown around as the ideal word count for content. It seems like every year marketers are told to write more content and longer content in order to improve our chances of ranking on the first page of Google's search engine results pages (SERP). But what is actually the truth when it comes to word count and search ranking? In this article from IMPACT Director of Inbound and Content Services Justine Timoteo, get the inside scoop on Google's definitive answer once and for all on whether or not word count matters in how content gets ranked by the world's most popular search engine. 💬 You asked, we answered What are the top SEO trends and strategies we need to focus on this year? What is "dwell time" and why might it be the next big thing in SEO? 📅  Upcoming events February 26: 8 proven ways to expand your reach and earn trust with video (online webinar)  April 5-7: Digital Sales & Marketing World 2020 (Hartford, Connecticut)  🎧 Latest shows and podcasts Dope email newsletters, fostering fandom, and 55 new data integrations (The Hubcast) NEW 🔥 The power of sharing personal stories (Creator's Block) NEW 🔥 Growth modeling (Inbound Success) NEW 🔥 Top SEO best practices for content marketers in 2020 (Content Lab)  Storytelling and brain science in sales and marketing videos (Film School for Marketers)  👋 Work for IMPACT Wouldn't you love to call me a teammate? Well, here's your chance. We're currently accepting applications for: Director of Web Design Digital Marketing Consultant and Strategist 😍 Weekend nonsense File under "N" for "Not Wrong": Until next week, valentine! 👋 Liz Moorehead Director, Web & Interactive Content @naptownpint I'm not interested at this time Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT