[THE LATEST] 🤔 Intent research vs keyword research, how to get started with inbound marketing in 2020, and the most common video production agency problems

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This issue is presented to you by   Intent research vs keyword research, how to get started with inbound marketing in 2020, and the most common video production agency problems ...this is THE LATEST! 🔥 Hot off the presses Learn the critical differences: What you need to know about intent research vs keyword research for your strategy A lot has changed: Here is the best-in-class way to get started with inbound marketing in 2020 Uh-oh, spaghetti-o: The 5 most common problems you may experience with a video production agency 🐥Early-bird pricing for Digital Sales & Marketing World 2020 ends on February 29. So, what are you waiting for? Check out the DSMW2020 agenda for our amazing line-up of speakers, as well as industry- and role-specific summits, and then get your tickets today before pricing goes up! Greetings and salutations, LATEST nation! 👋 I want to introduce you to my friend, Franco Valentino of Narrative SEO. Now, if you're a "long-time listener, first-time caller" of THE LATEST, you likely remember Franco from such greatest hits as: Don't fear the SEO robots 🤖 Google's duplicate content penalty isn't real Top SEO best practices for content marketers in 2020 Ignoring SEO basics can kill your website traffic by 94% Oh, and he's our rockstar partner for our technical SEO analysis service He's also a dear friend of mine. (Aww. Gross.) What you may not know, however, is that Franco has an unscrupulous, singular predilection that is slowly, but surely, eroding the very foundation of our friendship.  He is obsessed with dad jokes. Moreover, he's obsessed with telling me dad jokes on an almost hourly basis (via text, Slack, phone, and carrier pigeon), just to watch my expressions of pure happiness give way to a dead-eyed gaze of anguish and betrayal, once I realize what he's done. So, for your viewing pleasure — and to let Franco be happy this one single time — here is a video of me listening to him tell dad jokes until I beg for mercy.  I held up a lot longer than I expected: Watch the video Can't get enough of Franco? He'll be a featured speaker during the Content Manager Summit track at this year's Digital Sales & Marketing World along with yours truly! 🎉 Want to see the just-released agendas for all of the industry- and role-specific summits at DSMW2020? Scroll to the bottom of this issue!  👉 "Wait, what's the difference between intent research and keyword research in SEO?" (7-minute read) You were taught early on in your marketing training how to optimize your website around a list of root keywords that you wanted to rank for. Easy enough, right? Well, SEO has changed a lot over the years — and it will continue to do so, as it is wont to do. For example, search engines are now more focused on trying to learn the why someone searched something instead of just what the searcher typed in. Enter stage left, the idea of intent research. In this article from IMPACT Content Marketing Consultant Brian Casey, you'll learn the critical differences between keyword research and intent research, as well as how to leverage both to help create an SEO strategy for 2020 and beyond. 💬 You asked, we answered Wait, what the heck is intent research in SEO? What are the most important SEO best practices we need to know? 👉 "What is the best way to get started (or smash the reset button) with inbound marketing in 2020?" (2-minute read + video) Some of you may have tried your hand at inbound marketing before, but experienced lackluster results. On the other hand, you may be dipping your toes in the digital marketing pool for the first time, and you're a little unsure of what you should be doing or what the best path is to guarantee your success. Whether you're looking to start over with inbound or you're giving inbound a go for the first time, we can help. This article from IMPACT Principal Strategist David Little has got you covered with the exact roadmap you need to follow in order to see the best results with inbound marketing.  💬 You asked, we answered What is the best way to develop a digital marketing strategy in 2020? Do you have a fool-proof content calendar template we can use? 👉 "OK, what are the most common problems we need to avoid when working with a video production agency?" (7-minute read) Ultimately, IMPACT Video Trainer Will Schultz believes that most video should be produced in-house. No one knows your company, your vision, and your goals better than your own team. But there are instances when you may want to hire an outsourced video production agency, as you need advanced expertise and experience to bring a particular vision to life. However, navigating the video production agency relationship can be fraught with challenges. So, in this article from our main video man Will, you'll learn the five most common challenges you may experience with a video production agency and the questions you need to ask ahead of time to avoid them in the first place. 💬 You asked, we answered How much does it really cost to produce 100+ high-quality business videos in a single year? How much does outsourced video production cost? 📅  Upcoming events April 5-7: Digital Sales & Marketing World 2020 (Hartford, Connecticut)  🎧 Latest shows and podcasts The 4 Hs: the musts of a great video content plan (Film School for Marketers) NEW 🔥 The farewell episode (Creator's Block) Co-creating your marketing strategy and content (Inbound Success)  Top SEO best practices for content marketers in 2020 (Content Lab)  🎉 #DSMW2020 summit agendas are out! So, as I shared in the last issue, Digital Sales & Marketing World is a lot different this year — after years of being a single-track event, we are going multi-track for 2020!  What does that mean for you? Role-specific and industry-specific breakout summits each day, in addition to a dazzling lineup of keynote speakers.  Check out the in-depth agendas for each summit below: April 6 (Role-Specific Summits) Business leaders and managers Marketing leaders Sales professionals Content managers Videographers Students and young professionals Small businesses and solopreneurs  April 7 (Industry-Specific Summits) Associations Manufacturing Home improvement and construction Financial and professional services Marketing agencies Retail and e-commerce ABM is B2B Can't wait to see y'all in April!  Talk to you next week! THE LATEST will have a special guest author for the weekend edition.  Toodles, Liz Moorehead Director, Web & Interactive Content @naptownpint I'm not interested at this time Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT