[THE LATEST] 11 tips for working from home, Google says chase relevance not algorithms, and how to win fans with your marketing videos

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11 tips for working from home, Google says chase relevance not algorithms, and how to win fans with your marketing videos ...this is THE LATEST! 🔥 Hot off the presses A timely read: Here are 11 of the best tips for staying positive AND productive while working from home Getting found online still matters: Google says, "Stop chasing algorithm updates and focus on relevance instead" From David Meerman Scott: How to use mirror neurons to win fans in your marketing videos (another timely read!) 🏆 Digital Sales & Marketing Day — a virtual event that will empower you and your business to thrive during these uncertain times — is happening on April 6, 2020. Speakers include Marcus Sheridan, Ann Handley, David Meerman Scott, Brian Fanzo, Marcus Murphy, myself, and many others. Use code "LATEST" to get your ticket to this event for FREE, no strings attached. Note: Due to an unforeseen technical issue, you are receiving Thursday's issue on Friday. Don't worry, we didn't forget about you!  At IMPACT, we have eight guiding principles: Embrace the pace Feedback is a gift Candor over comfort Question first Live in the solution Obsess over learning Fulfill our promises Rooted in self-awareness I'm going to be honest, y'all. It's weeks like this one that really test what you're made of and what you really believe in — both individually and as a company. For me personally, I've been challenged in many ways over the past few days — for example, learning to work from home again — to prove that these are the guiding principles I truly embody myself. It's a breeze to say, "Oh, I 100% embrace the pace, I totally consider all feedback to be a gift, and I absolutely always live in the solution," on days when everything is going your way.  But it's those moments when everything is on fire and all you want to do is: ¯\_(ツ)_/¯ ...and nap until the storm passes that our ability to live by our principles and values matter most. I'm also inspired by the amazing IMPACTers I work with who are living these guiding principles every day, in this unexpected moment in time, no matter how many instances arise where it would likely be easier to stick our heads in the sand.  With that in mind, I want to invite you all to join us virtually on April 6:     Digital Sales & Marketing Day is how we're giving back to you. The lineup is peerless, the insights will empower and inspire you, and the strategies you'll learn are ones you can put into practice right away.  Use the code "LATEST" to slash the price from $199 to ZERO DOLLARS, no strings attached.  👉 "I'm not used to working from home — what are the best ways to stay productive and positive while working remotely?" (11-minute read) With over 50% of IMPACT's team remote already, this change in office setting didn't affect much of our team's routine. If anything it helped affirm and enhance something we've already been practicing for years. But we know this is not true of everyone. So, IMPACT Digital Sales and Marketing Advisor Genna Lepore pulled together this comprehensive list of the best work from home hacks and tips from people across our entire company.  💬 You asked, we answered  How can I help my team thrive within our new remote reality? What are the best tools for cultivating a positive remote work culture? 👉 "Getting found online by the right buyers is more important than ever before, so what does Google say we need to be doing to rank better?" (3-minute read) In a recent Google Webmaster Hangout, Trends Analyst John Mueller's stressed a focused on relevance over every marketer's favorite past time — stressing out about algorithm changes. Well-written, engaging, and attractively displayed web content is important, but it's more important for the information to correspond with user intent. Learn everything you need to know about this revelatory bit of news from Google — as well as what you should be focusing on in your content strategy — in this article. 💬 You asked, we answered Is keyword research dead? What's the difference between intent research and keyword research? 🎬 "We want to see revenue from our video marketing strategy — how do we do that in-house?" By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry. I want to learn more about IMPACT's video sales and marketing training I want to talk to someone more generally about our most pressing video marketing challenges as a business 👉 "OK, David Meerman Scott — what do I need to do to make my marketing videos catnip for my audience?" (4-minute read) Under the global pandemic of COVID-19 or coronavirus, "social distancing" has become a societal norm. In this environment, we are reminded of just how powerful and essential video has become in maintaining bonds with our audiences and fans as marketers. David Meerman Scott's research was completed before the onset of COVID-19, but it has never been more relevant or insightful. In this exclusive, eye-opening article for IMPACT, David shares what mirror neurons are and how to leverage them to win fans with your video marketing. 💬 You asked, we answered  What are the most important videos I should be creating right now? How can I be more comfortable and likable on camera? 🎧 Latest shows and podcasts How MorningBrew grew its subscriber base to 1.8 million (Inbound Success) NEW🔥 HubSpot Marketing Hub with Nicholas Holland (Hubcast) Mastering social video with repurposed video content (Film School for Marketers)  Mastering LinkedIn for sales and marketing (Inbound Success)  The farewell episode (Creator's Block) Top SEO best practices for content marketers in 2020 (Content Lab)  😂 Have a laugh From The New Yorker. Talk to you all later this week!  Liz Moorehead Director, Web & Interactive Content @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT