[THE LATEST] Are you at risk for a website accessibility lawsuit, best times to post on social media during COVID-19, coronavirus forced you into virtual selling but it's not going anywhere

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Are you at risk for a website accessibility lawsuit, best times to post on social media during COVID-19, coronavirus forced you into virtual selling but it's not going anywhere ...this is THE LATEST! 🔥 Hot off the presses EXCLUSIVE interviews and insights: When it comes to website accessibility, are you at risk for an ADA-compliance lawsuit with your company website? Surprising new data: Here are the best times to post on social media during coronavirus, by platform — not to be clickbait-y, but I was truly surprised by this report Virtual selling isn't going anywhere: Coronavirus may have forced your company to embrace virtual selling, but it's the future of modern sales — and it's here to stay 👋 Face-to-face sales conversations are a thing of the past — at least for the foreseeable future. Empower your sales team to start crushing their revenue goals right now in this new virtual world with IMPACT's video for sales training service. Your sales reps (and your bottom line) will thank you. I know many of you fine people right now are currently celebrating the annual observance of the Mexican Army's stunning 1862 victory over the French at the Battle of Puebla with only the finest of quarantined homemade (or home delivered) margaritas in-hand.  However, while it may be Cinco de Mayo today, I'm still basking in the afterglow of one of my favorite holidays... May the 4th, also known as Star Wars Day!  How many Star Wars movies did I watch yesterday? It's best not to ask questions you don't really want the answer to. (Or, more to the point, that I don't want to answer, because my answer is... alarming.) Here's what I will say, though: I consider it a crowning achievement in my career that I was able to weasel my beloved Han Solo into my recently released IMPACT+ course on how to create a content strategy in the digital age, (shown above). (Psst, you can access this course with a free IMPACT+ account.) You see, relationships in this life can be fleeting, but my devotion to Han is eternal. And now the whole world knows about our love... er, I mean, knows how to create a content strategy in a way that makes money and doesn't make you insane.  Ahem, ANYWAY, here's THE LATEST...  👉 "Why is the website accessibility debate so complicated with conflicting arguments, and what puts our company at risk for an ADA-compliance lawsuit?" (16-minute read) With lawsuits proliferating and obsolete standards collecting dust, the federal government elects to stay on the sidelines in the great website accessibility debate. But what does this mean for your company's website and your liability? It's a challenging one to answer, as there seems to be no clear legal consensus about which companies should be held to rigorous website accessibility standards. In this well-researched IMPACT editorial from IMPACT Editorial Content Manager John Becker (with insights from industry experts), you'll learn why the website accessibility debate is so complicated, the history of ADA compliance and business websites, and what your company needs to know about website accessibility in 2020. 💬 You asked, we answered What does the perfect inbound website look like? What are the most important elements every business website needs to have? 👉 "Coronavirus has changed all of our habits as consumers and social media users, so what are the new best times to post on social media as a brand?" (3-minute read) The effect of coronavirus on audience behavior has been drastic, because people are at home more, outside of their routines, and more likely to engage with branded content online during what were otherwise off-hours. We've seen this with our email marketing, with higher open and click-through rates in the evening. And we've also seen it with social media, too, but not during the off-hours. In this article from yours truly, get the inside scoop on the latest SproutSocial report, which outlines the exact best times to post on social media during coronavirus, broken down by platform. 💬 You asked, we answered How to we build and manage an online community in a way that generates brand awareness AND revenue for our company? What are the best times to post on social media when the world isn't on fire? 👉 "We know we have to sell virtually right now because we aren't allowed to see prospects face-to-face, but why should we keep doing it after coronavirus?" (6-minute read) During the COVID-19 (coronavirus) pandemic, businesses of all sizes and types have been forced to quickly pivot to virtual selling and it's a challenge all on its own. Sales meetings that might once have been face-to-face and sealed with a handshake now take place over Zoom calls. Unfortunately, some businesses and industries were more prepared for this shift than others. In this interview with Chris Carolan (a freelance digital marketing and sales consultant in the manufacturing industry), learn what his experience with virtual selling in the COVID-19 age has been (what works, what doesn't), his favorite technology for virtual selling, and why he thinks this is a big opportunity for companies to modernize their sales processes. 💬 You asked, we answered  How can sales teams make the jump seamlessly from face-to-face to virtual selling? How can our sales team get started with using video in their sales process right now... seriously, like today? 🎧 Latest shows and podcasts NEW: Email marketing newsletter best practices (Inbound Success) NEW: Video and production tips from our first virtual event (Film School for Marketers) How I wrote a blog in under 24 hours (Content Lab)  The Flywheel with Tammy Duggan-Herd (Hubcast)  🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye: Katelyn is new to Facebook advertising and is looking for the best ways to show the success of her advertising — she's also open to any tips for improving! 📆 Marketing events you need to know May 28: Join IMPACT for this virtual Boston HUG on the ultimate guide for producing great videos for sales and marketing. You don't need to be from Boston to attend! 😘 June 11: I will be joining friend of IMPACT Franco Valentino as a cohost of a FREE live "website surgery" webinar hosted by SEMrush, and I hold nothing back when it comes to content critiques of websites! (Psst! If you missed the first one I did with SEMrush, you can watch the replay!)  June 23: Mark your calendars! Our next virtual event will be on June 23 and it'll be all about virtual selling. Registration will open soon but for now, mark your calendars! 🤔 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST...  See the full Star Wars gallery 😍 Dear Philadelphia Museum of Art social media team... let's run away together. Toodles!  Liz "More Cowbell" Moorehead Editorial Director @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT