[THE LATEST] How has COVID-19 impacted SEO and search rankings, why a HubSpot-hosted website is more secure than a WordPress website, and how to be an emotionally intelligent leader or manager

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How has COVID-19 impacted SEO and search rankings, why a HubSpot-hosted website is more secure than a WordPress website, and how to be an emotionally intelligent leader or manager ...this is THE LATEST! 🔥 Hot off the presses IMPACT exclusive interview: Technical SEO rockstar Franco Valentino of Narrative SEO shares everything you need to know about how COVID-19 has impacted search WordPress might seem "easier" but: Our senior developer tells it how it is — when it comes to having a secure website, HubSpot beats WordPress, hands down Level-up your leadership skills: Why emotional intelligence matters as a leader, and how to embrace emotional intelligence in your management style 💰 Virtual Selling Summit. June 23. Be there. As a sales professional in today's virtual world you must adapt quickly to keep driving revenue. At this full-day virtual event, you'll equip yourself with the tools, strategies, and expert insights you need to get ahead of the competition and thrive in our new virtual sales-driven reality. Learn more and register now. OK, while I do like to consider emotional intelligence a strength of mine, I'm far from perfect. For example, I'm not good with answering questions... succinctly. Or, as I told a friend earlier: I'm sure SEO whiz (and dad joke sommelier) Franco Valentino can also attest to this little "idiosyncrasy" of mine. Oh, and definitely IMPACT VP of Marketing Vin Gaeta. Yes, especially Vin. (Sorry, Vin.)  You'd think working at a company that specializes in the They Ask, You Answer approach to digital sales and marketing, I'd be a bit more honed in on the "answering" part of that equation. Sadly, no.  So, if you're ever tempted to ask me a simple question like, "Do you like Dave Matthews Band?" or "Do you want tacos for dinner?" proceed with caution. You're going to get a War and Peace-length response, complete with all of the emotional subtext, nuanced allegorical references, and dense character-building backstory you never asked for.  What can I say? I'm a born storyteller. And now, here's THE LATEST...  👉 "We need to hear from a real SEO expert — how has COVID-19 impacted SEO and search rankings?" (5-minute read) Considering that search ranking sometimes seems to be affected by the flutter of a butterfly's wings on the other side of the world, what effect will the greatest humanitarian crisis in decades have? As the world comes to grips with the new realities of the COVID-19 (coronavirus) crisis, many businesses are seeing big changes to their traffic, search rankings, online reviews, and other metrics. Thankfully, IMPACT Editorial Content Manager John Becker is here with this exclusive interview with Franco Valentino of Narrative SEO, to answer these questions and much more about the state of SEO in the wake of COVID-19. 💬 You asked, we answered How has COVID-19 impacted Google Ads and paid advertising? What are the top reasons why our website and content might not be ranking? 💰 "Everyone says you can't break sales records in 2020, thanks to COVID-19? Is that true?" (Nope, they're wrong) Watch this special message from Marcus Sheridan☝️ The last few months have been tough on businesses. As the economy came to screeching halt, you may have missed your March targets. Then April's. (Say, how's May looking?) Now, you're likely worried about what the rest of 2020 holds. It doesn't have to be this way. You can still have a record-breaking 2020. Learn how at the Virtual Selling Summit on June 23. Ticket prices go up on June 1, so act now. 👉 "WordPress is much more mainstream, so how is HubSpot a better and more secure option for hosting our business website?" (4-minute read) The way in which a website's security, or lack thereof, can be exploited is dependent on the method or goal of the attacker and the ways in which the website can be compromised. That said, HubSpot-hosted sites are less vulnerable to cyber attack than most. As for WordPress? Well, WordPress sites, which make up about 35% of all sites on the internet, are typically more vulnerable. In this can't-miss analysis, Tim Ostheimer (IMPACT's top developer) weighs in with the cold hard facts about why a HubSpot-hosted website is more secure than a WordPress website. 💬 You asked, we answered What do we need to know about HubSpot's new CMS Hub for business websites? What does the perfect inbound website look like? 👉 "How can I cultivate emotional intelligence within myself as a leader or manager?" (10-minute read) The effective manager must be attuned to the pulse of workplace. They must keep their employees feeling supported as they tackle the myriad challenges facing them each day. Emotional intelligence (sometimes abbreviated as EI or EQ) is a term found often in leadership blogs and books. At its core is empathy. But like any term, it requires vision to take it from the pages of the most recent business bestseller to the day-to-day life of an office. In this interview, John Becker is back peppering myself and IMPACT Director of Inbound and Content Services Justine Timoteo with questions about what it means to us to be emotionally intelligent as leaders, and an honest discussion about how we put it into practice. 💬 You asked, we answered  What books should leaders (current and aspiring) read? Why didn't your COO want to write about being a female C-level executive? 🎧 Latest shows and podcasts NEW: Redefining the user experience in the wake of COVID-19 (Inbound Success) The brand affinity playbook with Wistia's CEO (Film School for Marketers) How I wrote a blog in under 24 hours (Content Lab)  The Flywheel with Tammy Duggan-Herd (Hubcast)  🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye: With the recent introduction of HubSpot's ABM tools, Kendall is looking for any tutorials or content that shows how to best use them! 📆 Marketing events you need to know May 28: Join IMPACT for this virtual Boston HUG on the ultimate guide for producing great videos for sales and marketing. You don't need to be from Boston to attend!  May 28: IMPACT Lead Content Marketing Trainer Kevin Phillips will be featured in SEMRush's 5 Hours of Content Marketing virtual event. June 3: Join the VIRTUAL Chicago HUG event featuring an exclusive fireside chat with HubSpot co-founder and CEO Brian Halligan. You don't need to be from Chicago to attend! June 11: I will be joining friend of IMPACT Franco Valentino as a cohost of a FREE live "website surgery" webinar hosted by SEMrush, and I hold nothing back when it comes to content critiques of websites! (Psst! If you missed the first one I did with SEMrush, you can watch the replay!)  June 23: Join us for IMPACT's Virtual Selling Summit, an all-day virtual event you won't want to miss. Get your tickets now before prices go up! 🔺 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST...  This is the most soothing pie chart EVER MADE. EVER. Later, squares! Liz "Once Upon a Time..." Moorehead Editorial Director @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT