Ultimate HubSpot marketing migration checklist, how much should a business website strategy cost, and why you now need to be the best teacher in your space to win over your buyers ...this is THE LATEST!
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Sometimes I feel as if there are two different Lizzes inside my brain.
First, there's the impulsive, creative, "Let's set everything on fire and see what happens!" part of me. Just like being wrong, I can say with confidence that some of my greatest adventures, wildest loves, and most jaw-dropping payoffs have come from a willingness to jump into the void based on a passionate hunch that gnaws at me in the middle of the night.
(Also, fun fact, people who refuse to try something edgy and new every once in awhile — or get get hung up on reasons why something won't work, whenever a new idea is lobbed their way — drive me absolutely bonkers.)
Second, there's the logistics-obsessed part of me. That Liz lives for super detailed checklists and is always the decisive, resourceful planner for every vacation, move, or large event in my personal life.
No joke, give me any massive, scary "You're crazy, it can't be done!" goal — a big family holiday gathering with a crazy menu and 20+ people, a vacation with multiple destinations and/or layovers, or a complex event or move — and a deadline, and I'll have a top-to-bottom plan ready within 72 hours or less... along with all required reservations, vendors, and travel arrangements already booked, of course.
Logistics at that scale... swoon. It makes my heart happy to make others so happy with my mad planning skills. 😍
What I find funny, however, is how many people find those two parts of me to be seemingly mutually exclusive, when I don't feel that way at all. I don't think it's incongruous to be a willful, seemingly unpredictable risk-taker, who also can drum up a plan in a pinch for all of those crazy risks.
In fact, I firmly believe that there's no snap "Surely, you can't be serious!" decision that can't be made to seem feasible with a nice, orderly checklist.
Honestly, anything you can dream up — whether you're moving across the country, breaking up with someone and starting your life over, going on a crazy once-in-a-life-time adventure, or doing something more simple like migrating your marketing to HubSpot — can be accomplished if you set aside your fears and simply focus on what needs to be done to reach your goal.
Trust me, I get scared, too, right after I make a big, "Oh my gosh, am I doing this?" decision. But then I breathe.
Then, I pull out a notebook and get to work. And suddenly, with a simple checklist at my fingertips, anything seems possible.
And now, here's THE LATEST...
👉 "We want to migrate our marketing to HubSpot; do you have a simple checklist we can use to make sure we complete this migration the right way?" (7-minute read)
Upgrading your marketing automation software is an investment (both in terms of time, financial resources, and the costs associated with switching). But change may be necessary to stay ahead of the curve and ensure that you have the tools in place to keep up with the competition. When you're ready to bite the bullet and make the switch, however, it can be tough to feel confident that you know everything you're supposed to do. If you're looking to make the jump to HubSpot Marketing Hub, IMPACT HubSpot all-star Jess Palmieri has put together this super detailed HubSpot marketing checklist, ready to use by any business.
💬 You asked, we answered
👉 "OK, we are considering working with an agency on our business website strategy, but how much should it actually cost?" (8-minute read)
Congratulations! You've decided to redo your website. You may have ideas about new pages to add and special functionality to implement, but perhaps you aren't sure how to get started. If you are getting ready to devote your time, energy, and budget into a new website, an effective strategy is the critical first step. It's the guiding truth when making all content and design decisions. But if you're working with an agency on your business website strategy, there's going to be one question lingering in the back of your mind — how much should you budget for your actual website strategy? Good news, this article from IMPACT Creative Director Erica Pierce holds the answers you're looking for about website strategy cost.
💬 You asked, we answered
👉 "You keep saying we need to be the '#1 teacher in our space' in order to achieve our most aggressive digital sales and marketing goals, but why?" (6-minute read)
IMPACT partner, international keynote speaker, and bestselling author Marcus Sheridan speaks often about the value of being seen as a trusted education resource in your field — of being the WebMD or Wikipedia of your space. How your customers and their needs should be at the center of your messaging and content. But, does that actually translate to an increase in revenue? Does it affect your bottom line? In this thought-provoking, potentially game-changing article, Marcus clearly explains why being the #1 teacher in your industry is guaranteed to translate into bottom-line results and revenue growth.
💬 You asked, we answered
![[THE LATEST] Inside hell's kitchen 👩🏽🍳](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_uVR1GOy-8kC2LVwBAwqvE3s-CMBNorcDr3fgnEQsCWrXJEW6uRcflKOzZtyiyJReC8uy-xKZYOgMFDMgiDvuSUZBjX0pt1QbAEF4tP_hdjL4GPJAvaGBdA_X84LkZOBvgGgo5-9HoHsNmGNO7PEX-OWqqvLnyWjsSkBeqzWXQrli5j759dHMaxf0YrcGn12Cl7F-WU__ZFHhiIXfVcp8YHqwt5nTKJATOo2np9NawozrTI9hQTIiBjPTw3VFAYKS5JXjc0KF6VWdR0ZOVH2_w=w72-h72-p-k-no-nu)
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