😷 How to sell books in 2020 - Pandemic Edition 😷

Great resources for you. View in browser Hey, This is a day which has been circled on my calendar for quite some time - the last day I have to wave these stupid pom-poms around!  My final post-launch promotional duty takes place in a few hours (more on that in a minute), and then I get to do nothing for a while. Which sounds rather heavenly. I'm just at the end of the most hardcore spell of work. What started out as a quick update to Amazon Decoded, turned into a huge rewrite and a 75,000 word book. Which then lead to me rewriting Let's Get Digital from scratch, spinning up Following out of thin air as my new magnet, doing a quick freshen up of BookBub Ads Expert and Strangers to Superfans — so the whole series was rebranded and up to date, and didn't contain any pesky mentions of my old reader magnet — and then building a huge set of bonus resources for all those books, even Following, and crafting marketing plans and releasing new paperbacks for all that lot too.  And at some point, it seems, I thought it was a good idea to create a course on book marketing, which was supposed to be three short videos, and then morphed into this giant thing we see today. It is great to look back on all that, but even more exciting for me personally to look ahead. Because after a weekend of doing exactly nothing, I will be getting back into fiction for a long stretch. I have one more book marketing treat for you though! I just dropped this blog post late last night and it's epic. Regular readers will know that I do a yearly, comprehensive article on what is working right now in book marketing, and link to all my preferred resources and tools. This year is a little bit different, of course, so I open with some talk of how I retooled my own business to take account of the pandemic, and the effects – positive and negative – we are seeing on the publishing business and how that affects my marketing. (Spoiler: quite a lot!) I cover every possible way to market books in this post whether you want to dive into ads or raise your email game, or try alternative approaches like content marketing or get into branding or algorithms, there's something here for everyone. You'll also get a peek behind the curtain at some numbers, if that's of interest. I'd really appreciate some shares on this blog post if you are active on Facebook or Twitter. David Gaughran @DavidGaughran ⭐️📢 Want a MONSTER article on all the ways you can sell books in 2020? Facebook, BookBub, Amazon Ads, content marke… https://t.co/uibSc0fj3f 10:06 AM - Aug 14, 2020 14 See DavidGaughran's other Tweets David Gaughran 8:59 PM - Aug 13, 2020 Want a monster guide to book marketing in 2020? One that accounts for this slow-motion apocalypse we're all living through? Head this way 👇 How To Sell Books in 2020 - Pandemic Edition | David Gaughran Book marketing has become incredibly complex but this primer cuts through the noise and teaches you how to sell books in 2020. Like Comment Share In case you can't see those embedded posts above, here's the Twitter post. And here's the Facebook post. Hot Live Action - TODAY! And while you're all reading that guide – it's a long one, perhaps bring a beverage! – I'll be preparing for my LIVE STREAM later today. I'll be using StreamYard for the very first time and simultaneously broadcasting on my Facebook Page and my YouTube channel. The action kicks off today at 6pm London time, or 1pm New York time, but people in places like Australia - where it will be the middle of the night - can watch a replay at those links above. I'm going to be breaking down how Amazon works – LIVE! – and trying to stream some complicated screenshares to two different locations at the same time, so there's nothing that could possibly go wrong... especially if the rumors are true that it was my birthday yesterday and I spent the whole day working, and I'm absolutely gagging for a beer so much at this point that I might end up drinking a few during this live stream.  Feel free to join me! I plan to run it for an hour – probably me talking on planned topics for about 45 minutes, and then taking your questions for around 15 minutes. But if there are lots and lots of questions and we run past the scheduled time, I'm totally fine with that – especially if the beer doesn't run out. Before I head off and prepare for that live stream, I should mention that I'm running a sale on my writer books this weekend.  I have a BookBub Featured Deal on Let's Get Digital today which is a pretty epic way to end this period of releases and promo — always finish strong, people! — and I ran one of those new-fangled Freebooksy Series Promotions yesterday, so I'm excited to see how this 1-2 punch does.  (I'm envisaging a kind of FINISH HIM!! ending from Mortal Kombat.) This link takes you to the series page on Amazon USA, but you can get links to everywhere else on my website — these deals are on Apple Books, Kobo, Google, Barnes & Noble and all the international Amazons as well. Something for everyone! Dave P.S. Beard-combing music this week is Debbie Harry with French Kissin' (In The USA) – a song written by the creator of Two And A Half Men, which is the most random thing ever. (These are the things my brain remembers. Not that I've left the oven on...) 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