How to do ROI reporting the right way with HubSpot, your visitors will soon see your forms aren't secure, and what's happenin' in IMPACT+ ...this is THE LATEST!
🔥 Hot off the presses
📈 "The Fast Start Program was just what we needed. Chris [Marr] coached us through the crucible of that process with plenty of listening and soliciting feedback from all team members. The unity and clarity that brought to our entire company is priceless."
— Glen Kendall, CEO of Concourse Hosting
You know what's not fun? That distinct moment you realize you've been looking at or approaching something (a task, an idea, etc.) the completely wrong way. Or you've been holding onto a thoroughly incorrect notion for a really long time — not days, weeks, or months, mind you. I'm talking about years... or decades.
Like, there you were, minding your own business, considering yourself a little superstar. Then, without warning, reality decides to jump out of a bush and scream at you:
"Surprise! You're an idiot!"
For example, it wasn't until earlier this year that I realized how totally and utterly wrong I was about how I approached content ROI reporting. (I'm much happier now knowing the truth, but there's nothing like discovering you've spent more than five years being a reporting putz. Ugh.)
Then, there was today.
You see, up until about 2:45 p.m. this afternoon, I considered myself a pretty formidable, sassy gal with a boatload of moxie.
And while I'm no fashion plate, at a towering 6 feet tall — with the undeserving sense of "look at me!" that all only children possess — I feel confident in my ability to stand on a stage and command attention with my ideas and thoughts.
Well, until I came across this photo today, while cleaning out some old boxes, of my Great Aunt Persia Dolores and my Granddaddy, "Big Vito"...
Just. Look. At. Them.
The commitment to fashion required to pull off a precisely perched fur hat indoors. The exquisitely draped strand of pearls. The devastating, shared looks of both sophistication and disappointment... with no desire to even acknowledge the camera pointed at them. And, finally, the pièce de résistance... the "sweater vest swagger" only an established, defiant Italian man can possess.
I thought I had it all figured out — such hubris! It's clear to me now that I still have so much to learn.
Sigh, anyway, here's THE LATEST...
👉 "We need a scalable, repeatable content ROI reporting strategy and we have HubSpot, but how do we do it?" (12-minute read)
Content ROI reporting isn't a single document you generate once a month or once a week for your bosses. Reporting is something you should be doing constantly, tailored to different audiences, using different formats, and types of communication. So, how do you do that? How do you create a comprehensive, multifaceted content ROI reporting strategy, with HubSpot in your back pocket, as your automation and reporting platform? In this comprehensive, examples-packed article from yours truly, discover the four steps to creating a holistic content ROI reporting strategy that will leave your entire company cheering, as well as how to leverage HubSpot to show definitively, once and for all, that your content is making money.
💬 You asked, we answered
👉 "What exciting, new IMPACT+ courses have you released recently?" (9-minute read + video)
For those of you in the IMPACT community, you've likely heard of and enjoyed the progressive rollout of IMPACT+, our new online learning and team alignment platform. For those of you who haven't yet heard of IMPACT+, brace yourselves. We've got a really exciting update on all of the new online training courses designed for business leaders, sales professionals, marketers, content creators, and, of course, their entire teams. In this article (and awesome video) from IMPACT Director of Inbound Training Zach Basner, get the inside scoop on the 380 videos and the 18 free and pro courses now available for digital sales and marketing professionals in IMPACT+.
💬 You asked, we answered
👉 "How will visitors soon see our forms are not secure? And how can we tell if our forms are not secure?" (2-minute read)
As a business, you know it's more important than ever before to guarantee that your site is secure — in fact, your ideal buyers expect it and will often abandon your site if they see a warning that your site isn't secure. Having a secure website instantly builds trust with your visitors. When they see that your site is secure, you're saying to them, "We are serious about keeping your information secure." But what about your forms? Do you know if your forms are secure? Well, very soon, you're going to need to know the answer. In this bit of big news from IMPACT Director of Digital Sales and Marketing Coaching Karisa Egan, learn about the new Google Chrome update that will show your visitors if your forms aren't secure starting in October, and what you need to do about it.
💬 You asked, we answered
![[THE LATEST] Inside hell's kitchen 👩🏽🍳](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vMb3gmRO8bU5ZkZ3nGL6jczLkqQNSRD3Ll2gON68CK0zfV91NX8067kI7fAxyhqwxI3w7icKfNDnsw5201p48wiLdnRaT2Ao_4Q_yek0tGLSk0znMaaTBgKngvpPRwqH2WPfd2fshslpNcFiJWaNh64uV-xFEGKF1uB85AF7QcdOx9JdbFZhW18DOWhvQi2Dlg7SP34tI-G8jOtRKybgvS2oWxLFdRAg_hRI1-VN5bqgObmCl1MHZJIyEYGA2a-vViA-q_rs5ANHpwU94yFqU=w72-h72-p-k-no-nu)
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