[THE LATEST] Ann Handley on how to create content people will love, 6 mistakes you're making with HubSpot, and the 6 big mistakes you're making with your website strategy

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Ann Handley on how to create content people will love, 6 mistakes you're making with HubSpot, and the 6 big mistakes you're making with your website strategy ...this is THE LATEST! 🔥 Hot off the presses I ❤️ this interview: Our exclusive interview with Ann Handley on how to create content your audience will love Stop wasting money: 6 devastating and costly mistakes you're making with your HubSpot Marketing Hub  Before you touch your site: Here are the 6 most common mistakes businesses make with their website strategy 🚀 Tickets are now on sale for HubSpot Training Day on October 27! Ticket prices go up from $39 to $299 on September 15, so don't wait. Because, whether you're just getting started or have been on the platform for years, HubSpot can transform your business, if your whole team knows how to get the most from your investment. Get your ticket today! There are few things in this world I dislike more than pineapple on pizza — an unspeakable crime against food I consider to be akin to a deep moral failing. But if I had to pick something that ranked as a close second to that on my "nuh uh, no way" list, it's wasting money on something I thought would be a sure bet.  For example, so many companies invest thousands and thousands of dollars in HubSpot, only to neglect it. Then they wonder, "Hey, why aren't we seeing the benefits of HubSpot, even though we're totally ignoring it?" There are a lot of reasons why HubSpot can quickly transform from an "investment" into a "money pit." One of the most common reasons why is because you fail to connect the dots (using HubSpot technology) between the content you're creating and the revenue you're generating for your company. In case you missed it, I literally wrote an article about that last week. But I feel so passionately about it, that article wasn't enough... ...I will be speaking at HubSpot Training Day on October 27, the day after my birthday. Unlike the Virtual Selling Summit, however, I won't be talking to you about the nuts and bolts of creating content. That's right, nerds. I've spent years of talking to you about how to create content gold. Now, I'm going to be giving away all of my secrets at HubSpot Training Day on how to prove your content actually is gold to the rest of your company with a fool-proof, comprehensive reporting strategy with HubSpot. Is this shameless self-promotion? Heck yes. But I promise you, I'm doing this for your benefit. Really.  You see, I want you to get results. More than that, however, I want your bosses to know you're getting results. I want you to thrive in your role, because the people you work with not only see the value in what you do, they are also your biggest champions because of the undeniable results you get for your company. Will I see you there? I certainly hope so. And now, here's THE LATEST...  👉 "How can we stand out as a brand by creating content our audience loves?" (33-minute read + podcast audio) In a world crowded with content, how can brands stand out and develop content that people will fall in love with? This week on The Inbound Success Podcast, Wall Street Journal best-selling author and MarketingProfs Chief Content Officer Ann Handley shares her perspective on what makes great content. In this exclusive interview on Kathleen Booth's Inbound Success podcast, hear from the legendary Ann on how to have an authentic brand voice, examples of brands that are doing that well, and how to build your own following doing the same. 💬 You asked, we answered  How do we create a content style guide for our business? What do our ideal buyers hate about our website copy? How can IMPACT help us with content creation? 🔥 👉 "How do we keep our investment in HubSpot Marketing Hub from turning into a money pit?" (6-minute read) With HubSpot, you can streamline most of your marketing efforts using tools to help you manage your database, automate campaigns, and test and report on pretty much everything. Still, there's absolutely nothing worse than finally investing in a platform like HubSpot, only to feel like it was a big waste of your money a few months later. (Especially right now, when every dollar you spend must count.) Thankfully, we've got your back. In this article from IMPACT HubSpot Trainer Lexie Ward, she's here to save your bacon with the six different ways you're blowing your investment with HubSpot, as well as precise tips on how to fix those HubSpot marketing flubs. 💬 You asked, we answered How do we report on content marketing ROI the right way with HubSpot? How do we do HubSpot lead scoring the right way? 👉 "How can we guarantee our new website strategy will help us achieve our traffic, leads, and sales goals?" (8-minute read) If you make a mistake with your business website strategy, you can tank the chances of your website bringing in qualified traffic, leads, and sales before you even hit your highly anticipated launch date. If you're getting ready to redesign your business website or are trying to assess why your current site is not living up to its fullest potential, consider this article a must-read for you. From IMPACT Creative Director Erica Pierce, discover the the six most common mistakes companies make with their web strategy that will hopefully prevent you from making similar blunders. 💬 You asked, we answered What's the difference between a website strategy and a website design? How much should a website strategy cost? 🎒 Go back to school with IMPACT+ Yes, you need an IMPACT+ account to access these, but you won't regret it: Watch for free: How to Be a Sales Jedi by Mastering the Power of CRM Pro course: Fundamental Creating Sales and Marketing Videos Free course: Marketing Automation Mastery with HubSpot Workflows 🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that caught my eye: Lisa is looking for a low cost CRM platform that includes sales pipeline tracking. With all the CRM platforms out there, which would you recommend she checks out? 👀 In case you missed it...  A few of my hand-selected, personal favorites from the IMPACT archives...  Here are the biggest HubSpot updates you may have missed in 2020 so far What's new in IMPACT+ in under 5 minutes (August 2020 recap) 2 things sales teams need to focus on going into the end of 2020 🏹 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... A little originality goes a long way, am I right? Later, triangles!  Liz "HubSpot Reporting Evangelist" Moorehead Editorial Director @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT