[THE LATEST] How to use Trello for your video strategy, Mailchimp expands marketing automation offering with artificial intelligence, and Carina Duffy's 'Certified Dope' HubSpot Sales Hub hacks

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

How to use Trello for your video strategy, Mailchimp expands marketing automation offering with artificial intelligence, and Carina Duffy's 'Certified Dope' HubSpot Sales Hub hacks ...this is THE LATEST! 📰 Extra, extra! Read all about it! Content strategy 101: How to use Trello to execute your video marketing strategy flawlessly MarTech news: Mailchimp adds new AI-powered tools to full marketing automation platform From our expert: Carina Duffy's 10 'Certified Dope' hacks, tips, and tricks for the HubSpot Sales Hub 🎟️ Tickets for HubSpot Training Day are now $99. But, if you use my code LIZHASFRIENDS you'll get yours for $49! Whether you're a digital marketer, content manager, sales pro, or business leader, there's something for you at HubSpot Training Day ...even if you don't use HubSpot! The best branding is unforgettable. It's powerful, yet seemingly effortless. It should also be timeless. Which is why I come to you all tonight — well, your inboxes, at least — a woman on the brink.  You see, I recently made a horrifying discovery. The font used for the end credits of Cast Away (above) starring Tom Hanks...  ...IS THE ICONIC LAW AND ORDER FONT.  I feel bamboozled. Hoodwinked. Led astray. I honestly don't know how Dick Wolf — or anyone else, for that matter — let this happen.  Was it you, Tom Hanks? Was it? As if 2020 wasn't already bad enough. You're supposed to be America's dad, Tom. How will I ever trust you again? Whatever. Here's THE LATEST. 🎬 "How do you use Trello to execute a flawless video marketing strategy?" (8-minute read) One of the biggest "ah-ha!" moments of my content management career was the realization that, after years of trying in vain to force one single tool or spreadsheet template to satisfy all of my content strategy needs — and treating a written content strategy and a video marketing strategy like two different things — I finally realized I was doing it all wrong. And in this article from yours truly, you'll get the inside scoop on how I use Trello to run a video marketing strategy, and how you can do the same for your company. 🤔 You asked, we answered  How do you use Trello to manage your content strategy production? What the heck is a revenue team? 💰 "What are the best hacks, tips, and tricks for making the most out of HubSpot Sales Hub?" (11-minute read) One of IMPACT Director of HubSpot Training Carina Duffy's favorite things is helping people make the most out of their HubSpot investment. Over the last several years of nerd-ing out on HubSpot, and working with a whole team of HubSpot geeks, she's collected all kinds of little gold nuggets for using the platform, and today she's giving you her top 10 for the Sales Hub. Some of these may seem random, but that's part of the fun, right?! So, without further ado, here are Carina's top 10 "certified dope" hacks, tips, and tricks for getting the most out of your HubSpot Sales Hub. 🤔 You asked, we answered Why should sales pros attend HubSpot Training Day on October 27? What are the ways we're accidentally turning our HubSpot Sales Hub investment into a money pit? 🤖 "How has Mailchimp expanded their marketing automation platform offerings with artificial intelligence?" (2-minute read) Mailchimp has been on a transformation trajectory for the past few years as it has continued to expand beyond an email marketing service and platform for businesses, and into the marketing automation space. In the last few years, Mailchimp has added a website builder, basic online store function, digital ad support, and analytics tools, in its attempt to become a one-stop-shop for small businesses and entrepreneurs with digital marketing. In this article from IMPACT VP of Services Katie Pritchard, learn everything you need to know about Mailchimp's new artificial intelligence (AI)-powered marketing automation tools for small businesses. 🤔 You asked, we answered Which is better for email marketing, HubSpot or Mailchimp? Which is better for marketing automation, HubSpot or Mailchimp? 🎒 Go back to school with IMPACT+ Our new revamped business tools are live! This update brings not only a fresh design, it also includes new functionality. If you go to the left hand side of your IMPACT+ dashboard, you will see Priorities and Strategic Plan which is where all the new tools live, including: You can now create a planning period. You can also assign team members priorities and assignments from our Playbooks. We've also updated the Scorecard interface and functionality.  Yes, you need an IMPACT+ account to access these, but you won't regret it. 🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the latest discussion that caught my eye: Suzanne is looking for guidance on setting leaderships expectations for marketing ROI. How would you go about it? ⏰ In case you missed it...  A few of my hand-selected, personal favorites from the IMPACT archives...  How PosterMyWall used COVID-19 to really listen to its customers Free B2B marketing plan template (+ tips and best practices) How sales pros can make a great first impression (while selling virtually) 🎨 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... It all paid off... 🎶 Saturday hot track Back by popular demand, here's my weekend track, ready for your next road trip, gym excursion, or vain attempt to drown out the noise at home... I have no doubt that Spotify will tell me at the end of 2020 that this was my most listened to song of the year. Whenever it comes on, especially when I'm driving, I almost feel like I can do anything.  Have a great weekend, y'all!  Liz "Doink Doink" Moorehead Editorial Director @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT