[THE LATEST] Website redesign checklist, Google My Business updates, and office Halloween costumes for 2020

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The ultimate website redesign checklist, Google My Business analytics updates, and 47 office (or home!) costume ideas for Halloween...this is THE LATEST! 📰 Extra, extra! Read all about it! Redesign must-haves: Website redesign checklist: The 11 crucial steps you need to be successful Get ready for new GMB metrics: Google My Business updates: Changes come to Insight reports Halloween is coming: 47 office Halloween costume ideas for last-minute digital marketers 🎟️ Prices have gone up to $199 for HubSpot Training Day on October 27th, but you can get a ticket for $99 with my code JOHNCANHELP! It doesn't matter if you're a digital marketer, content manager, sales pro, or business leader, or if you don't use HubSpot at all... there's something for you at HubSpot Training Day! Hey everyone! It's John here, your final substitute before Liz gets back from vacation. I get to work with Liz every day, but I know you miss her, so I promise to keep this brief. I'm here to confess something: I'm a fidgeter. Sure, I'm calm and composed on my Zoom meetings with colleagues, but that's only what you can see on the camera. Under the desk, my knees are bouncing and my hands are fumbling with something — a pen, one of my kids' toys, or my keys. I just have never been very good at sitting still.  From time to time, my wife will bring home various toys and trinkets so that I'll have something new to play with.   For those of you who have similar fidgety tendencies to me, here are four of my favorites, along with dizzying, maddening GIFs of them in action. I've also put in Amazon links if you'd like to buy them. I'm not affiliated — I'm just a fidgety fan. 1. This one is two links of what looks like bike chain looped with key rings. It seems pretty low-tech, but it spins smoothly. Find it here. 2. These are magnetic rings made of plastic. You can flip them, spin them, and rotate them. Want 'em? Here they are. 3. Another simple one: It's a mesh tube with a marble inside. You can squeeze it up and down. I can only find this one in a five-pack, so hand them out to your office buddies.  4. This last one is my favorite. Two smooth, rubbery discs that you can pop up and down. This is my go-to, and  it can be yours too, if you pick it up here. If these GIFs scratch a certain itch for you, you're probably like me. Pick up one of these to keep your hands occupied. If not, I apologize, and you can feel free to badmouth me to Liz when she returns. Now that you've got your fidgets out, here's THE LATEST! 🔍 "How can I know our website redesign will go well?" (15-minute read) A website redesign is an exciting and scary process for any business. After all, your website is what gives a crucial first impression to your potential customers. How can you know you're checking every box to make sure you're getting the most out of this sizable investment? You can start here. IMPACT UX Designer Joe Rinaldi compiled this in-depth, step-by-step checklist for any company entering the website redesign process.  🤔 You asked, we answered  6 most costly business website problems (and how to fix them) The best website font size, and how it affects UX and conversions 💻 "Can I find out who's seeing my Google My Business profile?" (2-minute read) In the days of COVID, your GMB profile is more important than ever. Customers want to see updated hours and other information that shows you're actively catering to their needs and safety. Sometimes, these users won't even click through to your website, getting the info they need right from GMB. Now, Google is rolling out new analytics to help you see who's checking out your Google My Business profile. IMPACT's VP of Marketing Vin Gaeta explains what's new (and what's to come) for business owners who rely on their GMB profile. 🤔 You asked, we answered A new 'social platform' emerges in an unlikely place: Google Maps  Google My Business adds "health and safety" attributes due to COVID-19 🎃 "What am I going to dress up as for the strangest Halloween ever?" (6-minute read) 2020 has already been filled with plenty of fright, but I think we're all ready for some less dire spookiness (and plenty of candy). If you don't know what to dress up as for your in-person or virtual Halloween party, we've got you covered — just remember to stay safe out there. Head of Editorial Content Ramona Sukhraj has updated our perennial favorite list of office costumes. 🤔 You asked, we answered How to create a truly inclusive company culture The most relatable challenges of working from home during COVID-19, as told through memes 💰 Want to 2x your cash flow and 10x the value of your business? It's time to reduce the drama, get aligned, and scale your business.  Discover the 4 secrets that have helped over 70,000 companies turn chaos into profit and scale up their business with ease. On Tuesday, October 13th, Verne Harnish, author of Scaling Up, will be partnering with Daniel Marcos, CEO of Growth Institute, to share all the tried and true practices they have learned after years of coaching business leaders on how to grow their businesses. Even better, it's absolutely FREE!.  👩‍🎓 Go back to school with IMPACT+ We just launched a new course! Managing Your Reputation and Reviews in Today's Marketplace is a course designed to help you actively manage your online reputation, while leveraging the power of online reviews to drive qualified leads into the sales process.  You need an IMPACT+ account to access the course, but I promise you'll learn a ton! 🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a recent discussion that caught my eye: What book would you recommend to an executive who wants to learn about account-based marketing? ⏰ In case you missed it...  A few of my hand-selected, personal favorites from the IMPACT archives...  How can They Ask, You Answer still fail when you have all the right pieces? Facebook launches e-learning program for community managers Top 17 content marketing tools and apps you need for 2020 👀 Weekend nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... If you need to get dental work done, now might be your time! Have a great weekend! John Becker Revenue & Features Editor jbecker@impactbnd.com Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT