[THE LATEST] 2021 social media marketing predictions, how to create and scale a full-funnel content strategy, and 6 reasons your blog content isn't generating leads

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2021 social media marketing predictions, how to create and scale a full-funnel content strategy, and 6 reasons your blog content isn't generating leads ...this is THE LATEST! 🗞️ Extra, extra! Read all about it!  New report: 2021 social media marketing predictions from HubSpot, Talkwalker, and IMPACT From the pros: How to establish and scale a full-funnel content strategy that drives traffic and sales All aboard the failboat: 6 reasons why you're not generating leads with your business blog content 💋 Right now you can get Video Sales & Marketing World tickets for $49 (it goes up to $99 on Thursday), but I demanded to be special. (Just ask Connor. I was very fussy.) So, if you use the code LIZHASFRIENDS, you'll get your ticket for $48.97. That is a savings of three WHOLE cents, and it's the lowest price you'll be able to get #VSMW2020 tickets ever. In THIS economy, what a bargain, am I right? Yeah. You're WELCOME. Everyone's got an opinion. I had one about social media in 2021, your leads may (sometimes) have negative opinions about your business blog content, and my cat, Pumpkin had an opinion about an hour ago regarding my refusal to let her steal popcorn directly out of my mouth: And after I nudged her off the couch and told her "no," she hopped onto the coffee table, looked at me, and slapped a candle onto the floor while maintaining eye contact. Now, she's napping and everything smells like balsam and cedar.  I bet this is exactly what Mary Tyler Moore had in mind when she empowered modern women everywhere to follow their dreams.  Is this what "having it all" feels like? Sigh. And now, here's THE LATEST. 🔥 New data and insights on 2021 social media marketing predictions from HubSpot, Talkwalker, and IMPACT (4-minute read) So, whether we're talking about last year, this year, or the next, we must do what we've always done — see what data is telling us, build a strategy, and plan to adjust as time goes on. But how do we apply that logic to our social media strategies? What data do we have at our fingertips now? What changes should we expect in the new year? In this article from IMPACT VP of Services Katie Pritchard, get the inside scoop on social media marketing predictions for 2021 from HubSpot and Talkwalker, as well as insights from IMPACT experts. 🔎 Related resources: Online community management getting started guide for brands Should you hire a paid ads agency for Black Friday and Cyber Monday? ✍️ How to launch and establish a traffic-driving, revenue-generating, full-funnel content strategy (10-minute read) When you're at the center of driving your company's content strategy, you might find yourself beating your head against your desk, praying for sweet release, as you try to reconcile seemingly contradictory marching orders — "Give sales everything they need, but also drive a ton of traffic." If this sounds at all familiar, don't worry, I've got you covered. In this article from moi, you're going to learn how to run a content strategy that pulls on both sales and traffic-driving needs, as well as the volume and scaling details you need to know if you're just getting started.   🔎 Related resources: How to run a seamless, blended written and video content strategy How to create sales enablement content your sales team will love 📉 These are the 6 most common reasons why your blog content isn't generating the leads you want (7-minute read) Content is an investment. Not only does it take time for you to write it, it takes time for you to research the topic, interview subject matter experts, find examples to reference, format it in your CMS, and so on. After spending hours on a single piece of content, you hit publish and feel accomplished. You did it! But then... no leads show up on your doorstep. Why? Thankfully, IMPACT Director of Inbound and Content Services Justine Thomas is here to save the day with this rundown of the most common reasons why business blogs don't generate leads (and how to right the ship).  🔎 Related resources: 7 reasons why your ideal buyers absolutely hate your website copy How to put personality into your blog content the right way ❤️ Get to know my work family (new feature alert✨) I'm so lucky. I get to wake up every morning and work with the most passionate, focused, inspiring people in our industry. So, even though we're living in a time when it's a little harder to forge new human connections, I thought it might be fun to introduce you to a new member from my IMPACT work family each week!  Meet Melanie Collins I've had the pleasure of working with IMPACT VP of Revenue Melanie Collins for a few years now, and we had an absolute blast rolling up our sleeves together as we (and others) helped build IMPACT's first revenue team this summer. In addition to being a rockstar sales leader, what makes Melanie so wonderful to work with is her heart and how much she genuinely cares about people on her team. I've experienced this first-hand myself, but this story from fellow IMPACTer Genna Lepore sums it up: "This week has been a doozy. Starting last Friday, my son was very sick and then I got pneumonia. Even though as a manager, it's her job to support me, Melanie has gone above and beyond and taken deals I was working on and knocked the work out of the park.I am so grateful for the support in what's been one crazy week. You go, Mel! #dreamteam"  Here are a few of Melanie's greatest hits: Do we need a website redesign or a facelift? 6 top questions about jumping into virtual selling in the age of COVID-19 18 interview questions for sales reps so you hire the right people ⚠️ Free virtual event for businesses looking ahead to 2021 IMPACT is proud to be sponsoring the Better Business Summit hosted by BBB Serving Connecticut, November 17-19! This is a free virtual event created to help business owners not just survive 2021 but THRIVE. Join IMPACT's own Marcus Sheridan, Zach Basner, and Carina Duffy. They're ready to help you to set up your business for success as we close out 2020 and head full-steam ahead into 2021. Join us by registering for free at betterbusinesssummit.com. 👀 In case you missed it...  Here are a few of my favorites from the archives: Will a new website redesign solve our marketing problems? United States DOJ files new antitrust lawsuit against Google How Google's new AI-powered search updates will impact your strategy 🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a recent discussion that caught my eye: Why do my business hours keep changing in Google My Business? 🖼️ Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... What? It was a great angle, shutup. Toodles, noodles!  Liz "Yankee Candle Huffer" Moorehead Editorial Director @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT