[THE LATEST] Complete video sales call checklist (+ video), 13 international business superstitions, and what should marketers do as Chrome says goodbye to third-party cookies

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Complete video sales call checklist (+ video), 13 international business superstitions, and what should marketers do as Chrome says goodbye to third-party cookies ...this is THE LATEST! 🗞️ Extra, extra! Read all about it!  Virtual selling know-how: Here's your full video sales call prep checklist, along with a helpful video, so you (or your sales team) can close more deals faster Friday the 13th, 2020: 13 international business superstitions you should know in a diverse global market This is a HUGE deal: As Google Chrome bids a not-so-fond farewell to cookies, how should marketers adapt? 👋 Right now you can get Video Sales & Marketing World tickets are now $99! But I demanded to be special. So, if you use the code LIZHASFRIENDS, you'll get your ticket for $48.97. It's the lowest price you'll be able to get #VSMW2020 tickets ever. I'm not a terribly superstitious person. That said, I'll admit I was a little irked that, as a Boston University freshman back in 2001, I was assigned a room on the 13th floor of a three-tower dorm complex called Warren Towers. Why was I irked? Well, fun fact, kiddos — 80% of high-rises don't have a 13th floor, because the number is considered unlucky. I'm also secure enough to say that, last Monday, I (an adult woman approaching 40) was tempted to grab a helmet, water wings, a nerf gun, and some of that freeze-dried NASA ice cream you can get at the National Air and Space Museum gift shop, because I found out that yesterday (Friday) was a Friday the 13th... in the year... 2020.  A year that has already been just tops, wouldn't you say? Lucky for us, we made it through! It's now Saturday the 14th, a day of the week and calendar date combination that leaves no spooky vibes or nefarious folklore in its wake. Now, there's only one thing left that terrifies me: While mindlessly swigging a Starbucks egg nog latte and floating blissfully through a dizzying haze of "I survived Friday the 13th 2020!" euphoria, I bought the above Cornish game hen this morning on a whim.  "This looks fun and fancy," I thought to myself. "And who has two thumbs, speaks limited French, and is also fun and fancy? This moi!" It took me until I got home to come to my senses. As I cradled it in my hands at my kitchen counter, I realized in horror that I've never eaten a Cornish game hen, let alone cooked one. I would ask what the heck I'm supposed to do now, but I must live with the consequences of my own actions. I willingly invited the chaos into my home with my folly and culinary hubris. The most likely outcome is that this frozen, poultry-based hockey puck will haunt me menacingly for the next seven years. Look, I may sound like an overreacting lunatic. But while I will concede my game hen nightmare is not as terrifying as the looming Google Chrome third-party cookie apocalypse, it's a pretty close second, OK?  ☎️ How to prepare for a video sales call the right way, with plenty of examples and resources (7-minute read + brand new video) Taking sales conversations, brick-and-mortar purchasing, and showroom experiences all virtual are massive challenges. But for video sales calls, specifically, the key to successful adaptation to this new selling medium is all in preparation. But how do you prepare the right way for a video sales call? Well, you're in luck! In this article (and video) from yours truly, I take you through every single thing you need to do (from equipment to attendee preparation) so you can nail your next video sales call. 🔎 Related resources: Free IMPACT+ course: Fundamentals of The Visual Sale for sales pros 6 essential video sales call tools and tech you need (+ examples) 🔮 13 international business superstitions to know in a diverse global market (4-minute read) Superstitions are funny things. Though often inexplicable, a set of experiments by the University of Cologne in 2011 found that they can help boost performance for many people and much of society also accepts them as norms. Superstitious behavior is all around us. For instance, some 80% of high-rise buildings around the world lack a 13th floor. And in this timely little rundown, you'll learn from IMPACT Managing Editor Ramona Sukhraj the 13 most important international business superstitions you need to know as the business world becomes more global, connected, and diverse. 🔎 Related resources: 2021 social media marketing predictions for businesses Ultimate online community management guide for brands 🍪 3 essential lessons for a new content manager, a must-read for everyone (1-minute read + infographic) The looming end of third-party cookies Chrome, announced by Google, is scheduled for early 2022. While this may seem like a long timeline, it's something you need to start planning for now. With this move, Google follows a growing list of browsers opting to leave the tracking-technology behind. Safari, for example, now blocks all third-party cookies by default. And in this article from IMPACT Website Project Manager Chelsea Boice, you'll get the inside scoop on what you need to know and do as digital marketers, to prepare for the end of third-party cookies. 🔎 Related resources: 5 ways to increase page load time and improve your website performance and rankings 6 most costly problems with business websites (and how to fix them) 👀 In case you missed it...  Here are a few of my favorites from the archives: How long does it really take to hire and onboard a content manager? Google Analytics 4: Your business website analytics are now smarter New report: 2021 social media marketing predictions ❤️ Get to know my work family (new feature alert✨) I'm so lucky. I get to wake up every morning and work with the most passionate, focused, inspiring people in our industry. So, even though we're living in a time when it's a little harder to forge new human connections, I thought it might be fun to introduce you to a new member from my IMPACT work family each week!  Meet Melanie Collins I've had the pleasure of working with IMPACT VP of Revenue Melanie Collins for a few years now, and we had an absolute blast rolling up our sleeves together as we (and others) helped build IMPACT's first revenue team this summer. In addition to being a rockstar sales leader, what makes Melanie so wonderful to work with is her heart and how much she genuinely cares about people on her team. I've experienced this first-hand myself, but this story from fellow IMPACTer Genna Lepore sums it up: "This week has been a doozy. Starting last Friday, my son was very sick and then I got pneumonia. Even though as a manager, it's her job to support me, Melanie has gone above and beyond and taken deals I was working on and knocked the work out of the park.I am so grateful for the support in what's been one crazy week. You go, Mel! #dreamteam"  Here are a few of Melanie's greatest hits: Do we need a website redesign or a facelift? 6 top questions about jumping into virtual selling in the age of COVID-19 18 interview questions for sales reps so you hire the right people ⚠️ Free virtual event for businesses looking ahead to 2021 IMPACT is proud to be sponsoring the Better Business Summit hosted by BBB Serving Connecticut, November 17-19! This is a free virtual event created to help business owners not just survive 2021 but THRIVE. Join IMPACT's own Marcus Sheridan, Zach Basner, and Carina Duffy. They're ready to help you to set up your business for success as we close out 2020 and head full-steam ahead into 2021. Join us by registering for free at betterbusinesssummit.com. 🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a recent discussion that caught my eye: What resources would you recommend for more traditional marketing practices? 🙈 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... I'm laughing at this. I'm also weeping on the inside just a smidgen, because it's... well, this ditty from Alessandra Olanow a little too real. Any other marketers also feeling attacked by this? Until next week! Liz "Beware the Ides of Game Hens" Moorehead Editorial Director @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT