How to write about cost in content, 5 deal-closing virtual sales appointment strategies, and 11 business website trends you can't ignore in 2021 ...this is THE LATEST!
🗞️ Extra, extra — read all about it!
💪 The Content Creation Bootcamp (with yours truly) is going down on November 10! Check out the full agenda and register using code CONTENTFITNESS to get your ticket for just $250! Not sure if the bootcamp is right for you? Check out this article: Content Creation Bootcamp: Who should really be attending?
I know I should respond to the great injustice and "bamboozling" that happened to me in the last issue. Or that I should spend my time talking about seemingly "more important" topics like video sales call closing strategies or content creation.
But given the historical and cultural moment we are living through right now, I simply can't do it.
I can't ignore what we're all focused on today.
I can't ignore the great choice we have ahead of us.
I can't ignore the fact that today is National Sandwich Day.
My hope is that today we can unite as a country.
More than that, I hope we can finally come together and decide whether or not a hot dog is a sandwich — or at least reconcile peacefully as a nation, as we agree to disagree on this generations-old, Hatfield-and-McCoy-esque debate.
No matter what side of this argument you fall on, let this be a moment of true, lasting union, as we celebrate sandwiches of all shapes, sizes, and ingredients.
And when you finally do enjoy your sandwich today, I strongly encourage you to print out this sticker I personally designed for you all to wear as a proud display to others that you have exercised your right as a sandwich-eating citizen:
You're welcome.
If you've never eaten a sandwich, don't worry. All 50 states allow same-day ingestion of a sandwich for first-timers.
And now, here's THE LATEST...
🤑 A tactical, step-by-step guide on writing about cost in your business content, with loads of examples (12-minute read)
When you're researching an important purchase decision, few things can be more frustrating than not being able to find helpful answers to your questions. And if there is one question that I've heard people complain about the lack of quality answers, it's those related to how much a product or service costs. No matter what industry you're in or what you sell, you do not want to create the same frustration for your ideal buyers. So, in this indispensable article from IMPACT Lead Content Marketing Trainer Kevin Phillips, learn exactly why you need to be writing about cost, the three types of cost articles, and precisely how to write about pricing in your content.
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🏆 5 virtual sales appointment strategies to help you close more deals faster from our in-house expert (9-minute read)
Selling virtually doesn't come naturally to everyone, and that's okay. In fact, many sales teams have had to do a lot of things they never imagined when COVID-19 hit. Instead of going to meet with prospects in person you're having to conduct calls on the phone or through a video conferencing tool. All the while, you may have children screaming in the background and/or you're attempting to make a crowded dining room table look like a sleek and sophisticated setup, where you're in control. Give yourself the edge with this sales rockstar how-to from IMPACT+ Community Manager Myriah Anderson, in which she pulls back the curtain on her top five deal-closing virtual sales appointment strategies.
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🎨 If your business has a website, here are the 21 must-know website trends you can't ignore next year (11-minute read)
It's that time again! We've barely crossed the threshold into fall, but are entering what inevitably feels like the full speed sprint through the holidays and into the new year. And with many people socially distancing, spending more time than ever online, your business website is more so than ever your #1 sales rep 24/7, 365 days a year, even on holidays. Prepare yourself to kill it in 2021 with this list from IMPACT UX Designer Marcella Jalbert, which covers the 11 business website design trends you need to know about, no matter your industry.
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