[THE LATEST] Inspiring inclusive marketing for 2021, you may not actually need an app, and how women leaders can make maternity leave a smooth transition

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Inspiring inclusive marketing for 2021, you may not actually need an app, and how women leaders can make maternity leave a smooth transition ...this is THE LATEST! 🗞️ Extra, extra! Read all about it!  10 stunning inclusive marketing examples: These brands will inspire you for 2021. Do you need an app?: Learn whether developing an app is the right move for your business and your bottom line. Attn Women Leaders!: Learn how you can go on maternity leave and return, smoothly. 👋 Right now you can get tickets to our final virtual event of 2020, a two-day video spectacular called Video Sales & Marketing World. Get your tickets for just $45 using the code STOVETOP (stick with me, it'll make sense below).  Hey there! It's Kristen here and I'm thrilled to be joining your inbox on this fine Saturday. After reading Stephanie and John's editions this week, I decided to check out what today's "National Day" was. To my delight today, November 21st, is National Stuffing Day! Mmm...stuffing. 😋 With Thanksgiving only a few days away, it's only fitting that we reflect on this delicious, versatile dish that deserves to be much more than a "side" on our dinner plates.  I know the turkey 🦃 gets all the glory on Thanksgiving. We all ooh and ahh when the bird is brought out and that first ceremonial carving is made. But, for me, the true unsung heroes of the Thanksgiving table are the sides.  Give me mashed potatoes, give me yams, GIVE ME STUFFING! Sure, it's not the star of the show, but can anyone imagine Thanksgiving without the stuffing? No. (If you said yes, we can no longer be friends.) You see, like many things in life, it takes a combination of the right ingredients to truly make an experience whole and memorable.  Imagine for a second that your sales and marketing strategy was your Thanksgiving dinner plate. (Go with me.) Let's say you've got a stellar website (the turkey if you will), you're regularly putting out fantastic blog articles that answers your customers' most pressing questions (the mashed potatoes), but you're not using video across any of it! YOU'VE LEFT OUT THE STUFFING! Make your meal...nay, your strategy..complete by joining us at Video Sales & Marketing World on December 8th and 9th! Use the code STOVETOP to get your ticket for only $45! Now that we're all good and hungry...here is THE LATEST! 🌎 What are the best examples of inclusive marketing? (6-minute read) In 1971, Coca-Cola debuted the groundbreaking "I'd like to buy the world a Coke" ad, and even decades later it remains a standard in diverse and inclusive marketing. So how can brands today continue to speak to a larger audience by looking past preconceived notions? Head of Editorial Content Ramona Sukhraj shares 10 stunning examples of inclusive marketing to inspire you in 2021. 🔎 Related resources: Marketing with pride vs. "Rainbow Washing" [Infographic] The benefits of diversity and inclusion in the workplace 📱 Do I need an app for my business? (8-minute read) Who remembers the old iPhone ads "there's an app for that!"? It seems like since the invention of the smartphone, everyone has an app. But, do you really need one for your business? Is it worth the investment? In this in-depth article by Ruby on Rails Developer Steve Polito, learn the ins and outs of apps and whether or not your business needs to have one. 🔎 Related resources: Business website redesign vs. facelift? Which do you need? Will a website redesign solve our marketing problems? 🍼 How can I go on maternity leave and return smoothly? (13-minute read) For women leaders, going on maternity can bring up a lot of questions and anxieties. From how to prepare before you go out, to how to transition back to work smoothly and without too much disruption. Chief Operating Officer Brie Rangel shares her own experience with maternity leave and how others can make the transition a smooth one. 🔎 Related resources: Women in the Workplace report: COVID-19 burnout requires leaders to act Leadership development: Why we to develop awareness in ourselves and others 🎧 New podcast episodes Hot off the press, here are our newest releases:  How to (finally) nail sales and marketing alignment Ft. Darrell Amy (Inbound Success, Ep. 169)  Getting started as a first-time content manager (Content Lab, Ep. 49) ICYMI: our most recent episode of the Hubcast (Ep. 265) 📆 Mark Your Calendar: Upcoming virtual events to wrap up the year and prepare for 2021 Video Sales & Marketing World 2020 is our final virtual event of the year. This two-day video spectacular (Dec. 8 & 9) will feature never before seen content on how to be successful with video in your sales and marketing in 2021. (Use the code: STOVETOP to save $$$) 📹 Our friends at Drift are also hosting a virtual event the day after ours! Make it a week of inspiration and learning by signing up for RevGrowth, a FREE virtual event on December 10. Check it out, the speaker lineup is on fire. 🔥  Want to be among the first to hear about all our 2021 events? Make sure to sign up for updates.  🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a recent discussion that caught my eye for those who work in non-profits: Has anyone done an effective virtual auction (or other fundraiser) for non-profits they work with? Pamela wants to know! 😜 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... Who else has their Thanksgiving pants ready? Happy eating! 👋 Kristen Harold Pecka Director of Stuffing Demand kharold@impactplus.com Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT