Whether you're a small business owner, online merchant, or blogger, social media is a valuable tool to grow your audience. It gives you the opportunity to connect with people where they already spend their time and enables fans and customers to share your content with their own friends, family, and followers.

But you probably don't have hours of extra time to spend on social media, and hiring a professional may not be in your budget yet. Thankfully, there are a number of ways to maximize your efforts without taking up your entire day.

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