[THE LATEST] 3 powerful landing page conversion tips, Google testing short-form video carousel on mobile SERPs, and how to spend your monthly digital marketing budget

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

3 powerful landing page conversion tips, Google testing short-form video carousel on mobile SERPs, and how to spend your monthly digital marketing budget ...this is THE LATEST! 🗞️  Extra, extra! Read all about it! Need a lift?: Here are 3 super simple, yet powerful ways to increase your landing page conversions like a boss Google search news: Google is now testing short-form video carousels in mobile search results All about the Benjamins: How you should be spending your digital marketing monthly budget in 2021 🔔 Get 40% off your IMPACT+ Pro membership through January 30! Pro memberships include courses and lessons, past event recordings, virtual peer groups, future virtual events, and more! Snag your discounted Pro membership now to save. As digital marketing nerds, we thrive on big goals, right? Maybe you want to get more leads that, you know, are actually qualified for your products and services. Or perhaps you want to increase lead conversions on your landing pages, because those are kind of important to this whole inbound marketing thing.  That is, of course, unless you're where I am currently... In the world of Ham (left) and Nugget (right) — which exists in the 2-foot radius around this desk — the only goal they have is to improve their hand-to-mouth treat conversion ratio.  As much as I hate to admit it, they do possess some of the traits we look for — e.g., grit and determination to reach their goals against all odds — in the digital marketing pros we hire. I'm just not sure they have the right goals and aspirations to survive in this industry. Now, here's THE LATEST...  👉3 super powerful ways to dramatically increase your landing page conversions (8-minute read) By a show of hands, how many of you are sick and tired of blog articles and videos that promise to help you strike some sort of landing page conversion goldmine, so you can spend the rest of your days sipping on piña coladas in Bora Bora? Yeah, us too. (Although some hang time on the beach does sound nice right about now.) Thankfully, out-of-this-world IMPACT Account Manager Hannah Woods is here to make your life easier with these three simple, effective, and crazy powerful tips for boosting landing page conversions... and they actually work. 📚 Related reads and resources: 5 killer examples of landing page videos we love (and you'll want to copy) Free IMPACT+ course: Inbound lead generation and conversion optimization Free IMPACT+ course: Self-selection tools and the touchless website buying experience 👉 Google is now testing short video carousels in mobile search results page listings (2-minute read) Consumers' insatiable appetite for short-form video has spawned Google to get in the game, search-wise. Google is now testing a new mobile search-dedicated carousel in the search engine results page (SERP) for short-form videos that will include TikTok and Instagram clips. So, what do you need to know about this new potential Google SERP feature? IMPACT UX Designer Joel Waggener has you covered with this article, which lays out what Google's new mobile search video carousel means for digital marketers and brands. 📚 Related reads and resources: 14 examples of SERP features in Google you need to know The ultimate Google Ads getting started guide IMPACT+ Course: How to fully optimize your Google My Business listing 👉 When it comes to your monthly digital marketing budget, how should you be spending it? (9-minute read) Planning out your marketing budget can be a daunting task. No matter when you start the planning process — whether you're wrapping up the fiscal year, at the end of the calendar year, or in the first few weeks in January like we are now — planning your monthly digital marketing spend can feel like a crapshoot. So, where do you start? Well, IMPACT Digital Sales and Marketing Coach Eric Dunn is here to save the day with this super comprehensive rundown about how the most successful businesses spend their digital marketing dollars each month. 📚 Related reads and resources: How much does it cost really to become a digital marketing success story? Why you need a content manager on your digital marketing team (+ video) IMPACT+ Course: Investing in incredible digital sales and marketing results 🏆 Want better results? These bootcamps will help! To start 2021 off on the right foot, we're offering three bootcamps to help you kick off the new year: Video marketing bootcamp New Year, New Brand (from DesignPickle) Video selling bootcamp IMPACT's bootcamps are a chance to dive deeper on these concepts in a more intimate setting where you can ask questions, share examples, and walk away with a plan in place for your next steps via our guided workbooks. Get your tickets today for just $139 (normally $399) using the promo code "NOMS" in honor of Ham and Nugget's never-ending pursuit of noms. This is the LOWEST price you can get for these super-interactive, hands-on learning events. 📅 Digital sales and marketing events Video for sales all-star Myriah Anderson will be co-hosting a free, super valuable webinar on January 19 (with our pals at Vidyard!) on how to enable your sales team to crush their goals with video. 🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's a recent discussion that caught my eye: What green screen options would you recommend for sales teams? ☄️ Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... FYI, Connor and I have this exact conversation with each other every day. So, you're in good(ish) hands, everyone! Don't panic!  Liz "That's Not Sitting, Hammy" Moorehead Director, Content & Curriculum @whatlizsaid Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT