[THE LATEST] 53 best must-read marketing books (updated for 2021), 4 ways growth-driven business website projects go wrong, 8 ways to make your next virtual presentation 1,000% more engaging

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

53 marketing books you definitely need to read (updated for 2021), 4 ways growth-driven business website projects go wrong, 8 ways to make your next virtual presentation 1,000% more engaging ...this is THE LATEST! 🗞️  Extra, extra! Read all about it! Get smart(er): These are the 53 marketing books you definitely must read (updated for 2021) Avoid the digital potholes: 4 ways growth-driven business website projects go off the rails (and how to avoid it) Knock their socks off: 8 ways to totally crush your next virtual presentation (from the pros) 🎁 I'm feeling generous — NOW you can get 50% off your IMPACT+ Pro membership through January 30! Need a reason to lockdown our January promotion of IMPACT+ Pro? Starting now, Pro members will get access to IMPACT's interactive virtual events for the year FOR FREE. You'll also get exclusive discounts for Digital Sales and Marketing World and our deep-dive bootcamps. $49/month or $490/year — a savings of $2,000. Tonight, I worked out. I don't deserve any high-fives for that, though. In fact, I'll be totally honest, I would have rather done anything but work out — help Pumpkin undergo a tax audit, listen to a quartet of tone-deaf llamas singing Fleetwood Mac covers for five hours, willingly take an advanced calculus class taught exclusively in Latin... That's why I spent a good solid 35 minutes in the parking lot of the gym I work out at listening to the new Terminator episode of The Rewatchables before I finally went in. But I was so glad I did afterward. I can't expect any of the perks like not looking like a female version of Stay Puft if I don't put down the double creme brie and pick up a free weight, you know what I mean? Still, it freaking baffles me how many people accept this universal principle of only getting out what you put into something... and then they willfully forget it when it comes to digital sales and marketing. Too often I see business leaders throw their hands up in the air after a few months of "trying" strategies like inbound marketing and virtual selling and video, claiming whatever they chose to do "just isn't working" — come to find out, they never truly put in the work and made the necessary changes that would yield the results they were looking for...  They never hired a content manager, and then they were shocked that their content initiative failed due to lack of ownership and accountability. They never committed to a regular schedule of creating video, and then they wondered why their efforts stalled.  They refused to admit where their current processes were broken or that something was even wrong to begin with, and then they bemoaned the fact that nothing ever changes or gets better. When you don't put in the work and make the necessary changes, how can you expect any results at all? 👉 53 must-read marketing books for your nightstand, updated for 2021 (15-minute read) Staying on top of what works, what no longer works, and what's new in the digital sales and marketing industry sometimes feels impossible. (Seriously, when does a day go by without some tidbit of industry news that leaves us scratching our heads? I'm looking at you, Google.) Thankfully, some of the greatest minds in our industry — Seth Godin, David Meerman Scott, Ann Handley, Dharmesh Shah, Brian Halligan, and others — have made our lives so much easier. How? Well, by sharing their wealth of knowledge, insights, and expertise in the following 53 marketing books, hand-curated by IMPACT Account Manager Allison Melnik.  📚 Related reads and resources: 23 most important IMPACT+ resources to prep for 2021 for marketers IMPACT+ course: Investing in incredible digital sales and marketing results IMPACT+ course: Inbound lead generation and conversion optimization 👉 8 insanely powerful ways to knock everyone's socks off with your next virtual presentation (10-minute read) After producing seven virtual events in 2020 and attending countless others, IMPACT Director of Community and Events Stephanie Baiocchi has learned quite a bit about what it takes to make a great online presentation that captivates, educates, entertains, and leaves people feeling like being glued to their computer screen was a fantastic use of their time. So, Stephanie has distilled these insights down into the eight most impactful tactics you can implement right now to improve your virtual event presentations. 📚 Related reads and resources: How long does it really take to plan a successful virtual event? IMPACT+ on-demand: How to feel confident, be likable, and build trust on camera IMPACT+ course: Fundamentals of social media marketing for businesses 👉 The 4 most common ways growth-driven business website design projects go off the rails (7-minute read) A growth-driven design approach to business websites is such a tantalizing proposition. Where traditional website redesign projects are often considered painful and known for running over time and budget, growth-driven design projects are not. Where traditional website redesign projects involve a lot of guesswork, growth-driven design website decisions are backed by data. Of course, "GDD" (as it's called) can sometimes go awry. And in this article from IMPACT Website Strategist Mary Brown, you'll discover the four most common ways GDD website projects go wrong (and how to avoid those costly missteps). 📚 Related reads and resources: How much does a website design or redesign really cost in 2021? What does a great inbound marketing website look like in 2021? IMPACT+ Course: Self-selection and the touchless buying experience 👀 What's the hot IMPACT+ gossip? IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals. And here's what we're talking about right now: How do you feel about using the video content of your competitors? And yours truly (yes, me) wants to know what the suckiest, most annoying part of the content creation process is for you. (I share my answer, too!) ⭐ Become a video selling all-star Are you ready to truly stand out to your prospects, while making their buying journey seamless? Then you've got to infuse the right video content into your entire sales process. At the Video Selling Bootcamp later this month, you'll learn tips and tricks for creating the right content, how to leverage it at every phase, and close deals in record time with video.  Get your tickets today for just $139 (normally $399) using the promo code "NOMS" in honor of Ham and Nugget's never-ending pursuit of noms. This is the LOWEST price you can get for these super-interactive, hands-on learning events. 🎨 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... A bird tossing confetti? Liz "Does Walking to Bed Count as Leg Day?" Moorehead Director, Content & Curriculum @whatlizsaid Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT