[THE LATEST] 6 serious web design agency red flags, what the actual heck is sales enablement, and 7 needle-moving examples of inclusive website UX

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6 serious web design agency red flags, what the actual heck is sales enablement, and 7 needle-moving examples of inclusive website UX ...this is THE LATEST! 💥 Extra, extra! Read all about it! Buyer beware: Here are the 6 biggest red flags you must spot in a web design agency before you hire them You might be wrong: What sales enablement actually means (includes examples and my favorite tips) Accessibility matters: 7 must-see examples of inclusive website UX that your ideal buyers will love you for If we were to perform a SWOT analysis of yours truly as a human, "patience" is not something that would go under the "strengths" column. So, the fact that I was able to wait an entire week (like some peasant) to share this video with you...  ...is on par with me completing a Herculean feat of strength, to say the least, as it was a test of both my emotional and spiritual fortitude. Anyway, now the cat is out of the bag! That's right, LATEST nation! On March 23, we're kicking off another full year of incredible, interactive virtual events with our Website Optimization Summit.  Whether you're looking ahead to a full website redesign project with an agency or just know that you need to unsuck your website somehow, some way in 2021 to hit your aggressive traffic, leads, and sales goals, this is the event that will help you get there.  Will I see you there? I freakin' hope so. I'll be opening the day with my takeaways-filled keynote on the most costly mistakes you're making with your business website. Then I'll be back in the afternoon to teach you my favorite conversion copywriting tips that will make your ideal buyers swoon... and, you know... buy stuff from you.  And those are just my sessions. There will be 20+ other deep-dive, tactical sessions that will transform your website into your #1 revenue driver, plus opportunities for networking, Q&As with event speakers, and more. So, register today for the Website Optimization Summit. You won't regret it. Now, here's THE LATEST...  👉 6 red flags to watch out for when hiring your next web design agency... unless you like buyer's remorse (5-minute read) Entering a website redesign is an exciting time for any business, but it can also be intimidating. Your website is crucial to the success of your business, and you know you need to get it right. However, you might feel like you're at an information disadvantage when you sit down to talk to an agency. After all, you're likely talking about a project that will take months and will cost tens of thousands of dollars. How can you know you're going to be working with someone you can trust? Thankfully, IMPACT Revenue Editor John Becker has your back with this candid rundown of the top six red flags you need to watch out for when hiring your next web design agency. 📚 Related reads and resources: 7 reasons why your ideal buyers hate you website copy Take action: Transform your website into your #1 revenue driver on March 23 IMPACT+ course: Self-selection and the touchless buying experience 👉 Learn exactly what sales enablement is (really), along with examples and tactical best practices that will actually generate real revenue for your company (5-minute read) I can't tell you how many marketing meetings I've been a party to where "sales enablement" is tossed around like confetti, even though no one is quite sure what it means... but we all sound smart using it, right? This is a very, very bad thing. In fact, if you're a content marketer who cannot immediately call forth a specific definition for "sales enablement" that doesn't beg the question, "Can you be more specific?" you've got a huge problem. The good news is I've put together this wildly simple (yet totally actionable) article that explains what sales enablement is (and isn't), provides you with real-life examples, and exactly how to create sales enablement content that doesn't suck. 📚 Related reads and resources: How to create sales enablement content your sales team will love What is a revenue team and why do you need one? (+ video) IMPACT+ course: Investing in incredible digital sales and marketing results 👉 7 must-see examples of inclusive UX design you'll want to steal so your buyers will adore you (5-minute read) Inclusive UX or inclusive user experience is exactly what it sounds like — user experiences that cater to all the different ways people may engage with a website, app, or digital platform. But we're not talking about simply showing a "diverse" image here. Inclusive UX focuses on functionality, ensuring the largest audience possible can effectively use and find value in their digital experiences with a brand. This means experiences are designed to offer the most effective user or customer journeys regardless of your race, religion, location, mental or physical capabilities, age, and gender, among other things. And in this article from IMPACT Associate Director of Content Ramona Sukhraj, you'll discover the seven critical inclusive UX website design examples that will wow your target audience once you implement them. 📚 Related reads and resources: 11 ways to make your website more accessible and inclusive in 2021 4 invaluable benefits to embracing DEI at your company 5 quick changes to kickstart your inclusive marketing in 2021 🎓 New IMPACT+ course launched for free members It's a big day everybody! We launched a brand new course... but not just any course. It's a course that's near and dear to my heart from one of my favorite content wranglers at IMPACT, Kevin Phillips: Your role as a content manager (four lessons, 70 minutes) This is a must-watch for new content managers, content managers who need a refresher (or a confidence boost), and business leaders who want to better understand what a content manager brings to the organization. 😮 What's the hot IMPACT+ gossip? IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals. And here's what we're talking about right now: What is the average number of page views by your prospects before they become customers? How do you handle blog posts written by people no longer with your organization? Who belongs on your 'Meet the Team' page? 🌱 From our friends at the Growth Institute Eliminate unnecessary waste, increase your margins (and profit!), and gain more time, money, and freedom at this 100% free training on February 10 with Verne Harnish, the best-selling author of Scaling Up. 💨 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... I mean... it delivers on its promise, right? Liz "WED-NES-DAY" Moorehead Editor-in-Chief @whatlizsaid Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT