[THE LATEST] Google ads vs. Facebook ads in 2021, how one company DOUBLED their revenue after hiring a content manager, and 54 jaw-dropping social media for business stats you need to see

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Google ads vs. Facebook ads in 2021, how one company DOUBLED their revenue after hiring a content manager, and 54 jaw-dropping social media for business stats you need to see ...this is THE LATEST! 👀 Extra, extra! Read all about it! Paid media insights: Are Google ads or Facebook ads better for your 2021 paid media strategy? Real-world case study: Learn how one roofing company doubled their revenue after hiring a content manager Social still matters: 54 new jaw-dropping social media stats you need to see for your own business strategy 🔥 Have you seen the new expanded agenda for the Website Optimization Summit on March 23? Check it out and then get your ticket to this can't-miss virtual event for only $49 with my exclusive promo code OMGITSLIZ.  Over the past year, we've reviewed 40,000+ business blog posts, analyzed 5,000+ videos, critiqued 1,000+ company websites, and poured over hundreds of digital sales and marketing case studies.  After sifting through all of that data, we saw the same pattern over and over and over again – if you want to see the traffic, leads, and sales growth you're looking for, you have to be willing to break the rules.  Which is why we are cordially inviting you to save the date...👇 🎉 Learn more about the October return of #DSMW2021 🎉 And now, here's THE LATEST...  👉 When it comes to your paid ads strategy for 20201, which is better – Google ads or Facebook ads? (12-minute read) When it comes to paid media, Google Ads and Facebook Ads are the biggest players in the market. If you're just starting out, how can you know which is the best for your business' needs? According to our experts, a blended approach of both Google and Facebook is the best and most profitable option. That's why IMPACT Revenue Editor John Becker sat down with IMPACT paid media experts Ali Parmelee and Jason Linde to discuss how Google and Facebook ads should really figure into your 2021 strategy. 📚 Related reads and resources: The ultimate Google ads getting started guide (completely ungated) Paid ads (Like Google and Facebook) and inbound aren't mutually exclusive IMPACT+ course: Getting started with LinkedIn B2B advertising (free) 👉 One company DOUBLED their revenue after hiring a content manager, and here's their story (9-minute read) Bill and Taffy Ragan were excited to implement the They Ask, You Answer approach to inbound marketing. They even started creating content themselves that answered their buyers most pressing questions. But after three years of trying to do it themselves, with little to success to show for their efforts, they finally acknowledged they needed help. So, this is the 100% true story of how one small business was able to double their revenue after hiring an in-house content manager to helm their strategy. 📚 Related reads and resources: Why do you really need a content manager for your company? (+ video) Top 10 must-have qualities to look for in your content manager hire Content manager job description template (free, ready to use) 👉 54 jaw-dropping social media statistics you need to see, so you can level-up your business' social strategy (8-minute read) With better data, community tools and shopping tools, more comprehensive advertising offerings, and ever-growing global user numbers, social media platforms are powerful networking and engagement tools that are as ingrained in our everyday lives as getting a cup of coffee. That means they absolutely must be a core element of your marketing strategy. But where do you actually start when it comes to social media? Well, have no fear, IMPACT Community and Events Manager Connor DeLaney is here with 54 social media stats for businesses that will empower you to make smarter choices with your strategy. 📚 Related reads and resources: The ultimate online community management guide for brands (completely ungated) 7 best social media management tools for brands (updated for 2021) IMPACT+ course: Social media marketing basics for businesses (free) 📆 Upcoming events you can't miss Website Optimization Summit (March 23) Branding bootcamp with IMPACT and Design Pickle (March 31) 😮 What's the hot IMPACT+ gossip? IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals. And here's what we're talking about right now: What is the best way to launch a content marketing team? If you're self-conscious about being on camera for video, this is for you 🏃 IMPACTers on the move Catch IMPACT Director of Community and Events Stephanie Baiocchi on March 4 if you want the inside scoop on the marketing event landscape in 2021: 🎓 I've launched a new course for IMPACT+ members!  There's no worse feeling as a content marketer than busting your a*s, only to have sales, leadership, and everyone else in your company questioning the value of what you're creating.  That's why I created this course – The revenue team approach to sales enablement content...  Watch the preview above and then check out the full course! After completing this course, you'll never, ever have anyone question the value of your content again. The revenue you will generate from your content will be undeniable. 😻 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... If you talk to me today and wonder why I seem a little out of it, know that I'm pretty sure this is what Pumpkin was doing between the hours of 2:30 a.m. and 4:45 a.m. this morning.  Liz "Something Blue" Moorehead Editor-in-Chief @whatlizsaid Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT