The #1 rule of business copywriting is to make your audience the hero. That means I spend most of my days putting myself in the shoes of our customers.

When I'm writing to other marketers like myself, that's pretty easy.

But recently, as I've been working on copy for the Virtual Selling Summit on May 4 (geared toward sales leaders, teams, and pros), I've found myself wondering:

"Am I just saying what a marketer thinks someone in sales needs to hear?"

Then I remind myself that this event is like every other that we've put on, in that we've built it for you. (Not for me.) From there, the copy almost writes itself.

If you're a business leader or in a sales role, know that the Virtual Selling Summit was thoughtfully and thoroughly researched just for you. In one day, you'll feel empowered with the proven strategies, tools, and techniques you need to close more deals faster in what has become an increasingly competitive, video-first virtual world.

And I hope to see you there.

Tickets are only $39 now through April 9!

Want to access ALL virtual events for FREE? IMPACT+ Pro members get free access to all IMPACT virtual events throughout the year. Start your free trial.

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Pro-exclusive: Virtual Sales Appointment Strategies That Close Deals Faster

In this course, Myriah Anderson examines today's virtual marketplace, its effect on the sales process, and how to master virtual sales appointments that take less time and move more buyers to action.

This course is a great fit for any sales or service team that is either beginning the transition to virtual appointments or is experiencing a much longer sales cycle and lackluster results since making this shift.