[THE LATEST] 31 call-to-action examples (updated), Twitter teases Super follows and undo tweets remains a rumor, and what is a good average landing page conversion rate (also updated)

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31 call-to-action examples (updated), Twitter teases Super follows and undo tweets remains a rumor, and what is a good average landing page conversion rate (also updated) ...this is THE LATEST! 👀 Extra, extra! Read all about it! Inbound inspiration: 31 call-to-action examples (completely revised and updated for 2021) Social media news: Twitter announces Super Follows and Communities, undo tweet option now a rumor The big question: What is a good average landing page conversion rate in 2021? 💥 Did you know that you can get your tickets for our Brand Bootcamp AND the Website Optimization Summit for ONLY $149 total? That's right! Simply use our exclusive promo code BUNDLE when you get your Brand Bootcamp ticket, and you'll receive a one-time code for a FREE #WOS2021 ticket.  I cannot overstate how excited I am about the fact that Oli Gardner of Unbounce is closing out our Website Optimization Summit on March 23, because he's going to teach us all about how to create marketing that matters...  If you don't already have your ticket, you can use the code OMGITSLIZ to get a secret discount on your day pass to the event. And now, here's THE LATEST...  👉 31 call-to-action examples you need to see, completely revised and updated for 2021 (10-minute read) What makes people convert on your website, email, or any piece of digital marketing material you send out? Typically it's your call-to-action, or CTA, that convinces them to take the next step in their journey. This one button holds so much power, and getting it just right is one of the biggest struggles that marketers face. So, what makes a good CTA? In this comprehensive calls-to-action showcase from IMPACT Director of Coaching Karisa Egan, learn the secrets to get people to click through and convert. 📚 Related reads and resources: 16 email subject line examples that guarantee higher click-throughs Here's exactly why your inbound marketing leads suck IMPACT+ course: Inbound lead generation and conversion optimization 👉 Twitter has announced Super Follows and Communities, also an undo tweet function is now rumored (4-minute read) Although my social media-based rantings and ravings haven't really demonstrated the personal growth and evolution I like to convince people I've attained by my (now) late 30s, the platform itself has changed a lot. Now, on the horizon, come three new changes – paid "Super Follows" (confirmed, in testing), interest-based "Communities" (confirmed, no broad launch date) and a timed "undo Tweet" function (rumored). And in this article from little ol' me, you'll get the inside scoop on those three Twitter features, and everything marketers and business leaders like you need to know about them. 📚 Related reads and resources: Ultimate guide to online community management for brands Twitter acquires Revue, a monetized email newsletter service IMPACT+ course: Fundamentals of social media marketing for business 👉 What is a good average landing page conversion rate in 2021? (10-minute read) You're generating traffic and converting leads, but is it enough? While landing pages are easily the most important pages on your website (they're where you convey value, earn trust, and convert visitors into leads), marketers often struggle to understand their performance. With no clear picture of whether or not you're on the right track, it's easy to feel stuck. Thankfully, IMPACT Creative Lead Christine Austin is here to save the day with the answer to this landing page conversion question, along with a bunch of tips to improve your company's qualified lead flow. 📚 Related reads and resources: How to write converting website copy without talking about yourself 9 business website design myths to dump immediately IMPACT+ course: Self-selection and the touchless buying experience (free) 📆 Upcoming events you can't miss On March 31, join us for the Brand Bootcamp with Design Pickle... Learn tactical tips on everything from the new must-have brand elements to how to infuse empathy into your marketing strategy at this interactive brand bootcamp! 👉 Also, fun fact – if you use promo code BUNDLE at checkout for the Brand Bootcamp, you'll get your ticket for the bootcamp for only $149 and you'll receive a one-time code to get a FREE ticket to the Website Optimization Summit!  😮 What's the hot IMPACT+ gossip? IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals. And here's what we're talking about right now: What do you do when everyone finally catches the vision of content, only to feel like you're now trapped with a never-ending list of content requests you can't possibly fulfill? Have any ideas for this month's upcoming Virtual Peer Groups? We want to hear from you, no matter what role you're in!  😍 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... Learn the difference between a lot and alot. Please. Please learn it. Liz "Wicked Smaht Mahketing" Moorehead Editor-in-Chief @whatlizsaid Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT