Your ideal buyers only have a few simple needs when they land on your business website. They want to feel seen and understood, they want to feel empowered with knowledge they can find on their own, and they want to feel no pressure to move forward until they're absolutely sure they're ready.

And yet some cannot resist the urge to create business website experiences akin to this...

...the digital sales and marketing equivalent of asking, "So, what color scheme do you think will work for our wedding? I'm thinking green and blue for spring time..." on a first date.

This will not enable your sales team to close more deals faster. So, as this week comes to a close I challenge you to be honest with yourself about what costly lies you're telling yourself about your business website... because that's only one of them.

Watch for FREE: What are the most costly business website lies?

And now, here's THE LATEST...

What is sales enablement really, and what does it look like? (5-minute read + video)

Ah, "sales enablement." This poor phrase is tossed around like confetti during meetings. Unfortunately, while people understand that "sales enablement" is important, they don't really know what it means or what it looks like. So, in this article and video from yours truly, you'll finally understand exactly what sales enablement is (and isn't), as well as how to get started creating insanely profitable sales enablement content.

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Why you should add They Ask, You Answer to your onboarding, and how to get it right (7-minute read)

Whether your organization is just getting started with implementing the principles of They Ask, You Answer or you're a few months into the journey, adding this into your employee onboarding education is vital for continued success and buy-in. And in this tactical, powerful how-to from IMPACT Digital Sales and Marketing Coach Eric Dunn, you'll discover exactly how to integrate They Ask, You Answer into your employee onboarding, and why you'll be so glad you did.

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IMPACT+ community exclusives

IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals.

And here's what we're talking about right now:

Pro-exclusive course: On-page SEO and the user experience with Kevin Phillips

You're creating powerful educational content that is designed to drive traffic, leads, and sales for your company. But that will only happen if you master the on-page SEO and user experience principles that will propel your content to top of search results. And that is exactly what this course will do for you.