[THE LATEST] Google's looming May 2021 algorithm update, 21 women on what it's like to work in marketing, and YouTube live-testing product tags within videos

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Google's looming May 2021 algorithm update, 21 women on what it's like to work in marketing, and YouTube live-testing product tags within videos ...this is THE LATEST! 👀 Extra, extra! Read all about it! SEO news: ICYMI, Google is rolling out a big algorithm update in May, and here's what you need to do about it Original research: 21 women share what it's really like to work in marketing, here are their stories Literal video marketing: YouTube is live-testing product tags within videos for brands like yours 💡 Did you know that you can get your tickets for our Brand Bootcamp AND the Website Optimization Summit for ONLY $149 total? That's right! Simply use our exclusive promo code BUNDLE when you get your Brand Bootcamp ticket, and you'll receive a one-time code for a FREE #WOS2021 ticket.  Those who know me have come to accept my rabid love of The Godfather...  ...which is why I have a tiny Vito Corleone on my desk. He's my tiny good luck charm whenever I'm trying to brainstorm something creative or I need to knock out some seriously profound content creation on a short deadline. "I'm going to make Liz's writer's block an offer it can't refuse," etc. What's wild about The Godfather movies (Part I and Part II) is that they were almost a complete disaster. You see, I recently learned that Paramount Pictures wanted to update the unimpeachable 1940s classic set in New York and Italy to be a "contemporary" story set in 1970s Kansas City, because it would be cheaper. Can you even imagine? Just thinking about it gives me chills. I'm sure, at the time, the studio didn't think such a "small" shift could have potentially been a death blow to what went on to become the two greatest movies ever made.  But isn't that how it always is? Something doesn't seem like a big deal at first, until you realize how far-reaching the implications might be. For instance, if you've been sleeping on the upcoming May 2021 Google algorithm update – chalking it up as yet another techno-babble, jargon-laced push that, ultimately, isn't that big of a deal for you or your business website – you'd be "Kansas City in the 1970s" levels of wrong, trust me. (See what I did there? I'm so clever. And now, here's THE LATEST.) 👉 There's a big Google algorithm update coming in May, and you need to be ready for it (5-minute read) When it comes to a business website, page experience is a big deal to your ideal buyers – and likely you, as well, when you're off-the-clock, roaming the internet as a private citizen and money-spending consumer. It's such a big deal that, last year, Google rolled out a scoring system for website owners to grade themselves on page experience for their users. And now, this spring, that scoring system will become part of the core algorithm for ranking web pages in search results. What does that mean for you? Well, in this article from yours truly, I break down (in plain English) what this big Google algorithm update is, why it will have such a big impact on your rankings, and what you need to do now to prepare. 📚 Related reads and resources: Google Core Web Vitals can be impacted by 'noindexed' pages Google weighs in: Is the importance of exact match keywords decreasing? IMPACT+ course: Self-selection and the touchless buying experience 👉 21 women shared their stories about what it's like to be a female in the marketing industry (9-minute read) "There have been moments (especially early in my career) when I have felt belittled by my male colleagues, and there have been many other moments when I've felt appreciated, respected, and given the same level of consideration as my male counterparts — but the key difference that I see is that this level of baseline respect is not always guaranteed for women in the workforce." Hear from 21 women about their real-world experiences in the marketing industry, in this thought-provoking original research article from IMPACT Content Marketing Trainer Brian Casey. 📚 Related reads and resources: Women leaders, here's how to go on maternity leave and return smoothly Gender equality in the workplace starts with company culture (infographic) In the world of leadership, when did 'nice' become a bad word? 👉 Attention e-commerce brands, YouTube is now live-testing product tags within videos (1-minute read) The pilot is only being tested with a select group of creators and only users who live in the United States will be able to see these changes on their phones or desktops. We don't know when this will be released to all creators. One thing is clear, however — the pandemic forced a massive shift toward e-commerce, which means it won't be long before we should see video shopping capabilities across all social media platforms. In this article from IMPACT Director of Digital Sales and Marketing Coaching Karisa Egan, get the inside scoop on YouTube's new product tag feature, now in beta. 📚 Related reads and resources: Facebook video best practices you need to know to grow your following 5 ways to ace your 2021 YouTube SEO strategy  IMPACT+ course: Video sales and marketing strategy for businesses 📆 Upcoming events you can't miss The Website Optimization Summit is coming up on March 23, and the lineup for this all-day virtual event is out of this world...👇 Then, on March 31, join us for the Brand Bootcamp with Design Pickle... Learn tactical tips on everything from the new must-have brand elements to how to infuse empathy into your marketing strategy at this interactive brand bootcamp! 👉 Also, fun fact – if you use promo code BUNDLE at checkout for the Brand Bootcamp, you'll get your ticket for the bootcamp for only $149 and you'll receive a one-time code to get a FREE ticket to the Website Optimization Summit!  😮 What's the hot IMPACT+ gossip? IMPACT+ not only has the on-demand training you need to be successful, it also has a supportive community ready to help you achieve your goals. And here's what we're talking about right now: What is the best way to launch a content marketing team? If you're self-conscious about being on camera for video, this is for you 🏃 IMPACTers on the move Catch IMPACT Director of Community and Events Stephanie Baiocchi on March 4 if you want the inside scoop on the marketing event landscape in 2021. 🐶 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST... I'm sorry, Ham. You can have the turkey sandwich off the kitchen counter next time, and I'll just make another one... 😭 Liz "The day of my daughter's wedding" Moorehead Editor-in-Chief @whatlizsaid Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT