[THE LATEST] - The honest truth about change

Change is uncomfortable. So why do it? We change to see what's possible and challenge ourselves. Embrace this change as a new opportunity!

Hey LATEST crew! Connor here, reporting in for your Wednesday edition of IMPACT+ presents THE LATEST. I was reflecting yesterday on the recent updates we've been making here with THE LATEST and was introduced to this quote: "Change does not necessarily assure progress, but progress implacably requires change." - Henry Steele Commager Why do I share this? I share this because change is uncomfortable. It's not something many of us enjoy, including me. At the same time, if we don't change, we don't grow. Inspirational speech over, it's time for the truth. With change can come the hard-hitting 2x4 of truth when you realize you've been lying to yourself. Liz Moorehead, local comma queen and LATEST wordsmith, took to the main stage yesterday at Website Optimization Summit to deliver a keynote you needs to hear if you care about the future of your website, so we made it FREE: Check out Liz's Opening Keynote from Website Optimization Summit for FREE Here's THE LATEST From brand MVP to rebranding: 7 lessons from rebranding our startup 3 years in (11-minute read)   While we can all aim to get our branding right the first time, rarely if ever is it the case. "You can't expect the brand you start your business with to be the one you end with. Your brand must evolve and grow alongside your business, and that begins with a brand MVP." Learn what our friend Anum Hussain discovered as she shares the 7 lessons from rebranding her startup that you need to know.   📚 Related reads and resources: 21 brand mission statement examples to inspire you How to make your company rebrand go smoothly, according to a graphic designer [BOOTCAMP] Join us for the Brand Bootcamp on March 31st, hosted by Design Pickle - Use code LATEST to save $$$ Facebook ads vs. boosted posts: Which is more effective in 2021? (3-minute read)   We all want to get our content in front of new audiences and Facebook is a great way to do so. However, it's not always easy to know how to do so. Should you use Facebook ads or boosted posts? Which will garner better results for your business? That's why Facebook Ads specialist Ali Parmelee came to set the record straight with this in-depth comparison between Facebook ads and boosted posts.   📚 Related reads and resources: Google Ads vs Facebook Ads: Which is better for your 2021 ad strategy? How to maximize lead generation via Facebook posts and ads IMPACT+ course: Fundamentals of social media marketing IMPACT+ Pro Exclusives As the community manager for IMPACT+, I see a lot of different conversations going around and this one pops up ALL. THE. TIME. Hop on in and share your thoughts on the videographer's twist of Hamlet. Not a pro member? Start your 14-day free trial New Event Recordings: Learn How To Make Your Website Your #1 Revenue Driver From The Website Optimization Summit While the Website Optimization Summit is over, the learning doesn't stop there. Take your website to new heights with sessions from Oli Gardner, Andy Crestodina, Marcus Sheridan, and more, right here in IMPACT+! Take Your Website Strategy To The Next Level Round one complete. How'd we do? Anything you loved? Think there's something we can do better? Let me know and let's make it happen! Connor DeLaney Community & Events Manager P.S. Don't take on your website alone. Equip yourself with the tools and expertise you need to deliver industry-leading results for your company. Learn how IMPACT can help you own your website performance.   IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences