One of our core values here at IMPACT is to obsess over learning. Personally, I love that we put an emphasis on this with our team.

In the past, I've worked with too many people who think they know it all. I've been in environments where wanting or needing to learn was seen as a weakness.

For me, some of the most empowering moments in my career have been when I've acknowledged that it's time to learn something new and I commit to it.

Let's be real, when you working in marketing or sales, there is always something new to learn. If you're not willing to do it, you're in the wrong line of work!

So, whether you do something simple like read a few new articles a day, start a course, or sign-up for an event like the Virtual Selling Summit, let's all try to commit to learning something new this week!

Commit to learning at the Virtual Selling Summit

(OR score a virtual events pass with an IMPACT+ Pro membership!)

And now, here's THE LATEST...

Brutally honest pros and cons of They Ask, You Answer for digital marketing (9-minute read)

When it comes to implementing new business strategies, like They Ask, You Answer, there is a lot to consider. If you're someone who has tried new methodologies and failed, you're likely facing some commitment issues. Luckily, in this experience-backed article Will Shultz goes through all of the pros and cons of implementing They Ask, You Answer for your digital marketing.

📚 Related reads and resources:

How to have a great first sales meeting: the 3-step preparation process (9-minute read)

One of the most important pieces of a B2B sales process is preparation. But, preparation alone isn't enough. You need a strong, repeatable process in place to increase your chances of closing a deal. In this step-by-step article by contributor Steve Bookbinder, you'll get a simple 3-step preparation process to use in your next sales meeting.

📚 Related reads and resources:

What is sales enablement? (definition + examples)
IMPACT+ course: Assignment prospecting
IMPACT+ on-demand: How to transform into a virtual selling organization

IMPACT+ community exclusives

IMPACT+ is filled with communities based on your role and interests. If you're planning to attend the Virtual Selling Summit, get to know fellow attendees in this community!

Pro course: The revenue team approach to sales enablement content with Liz Moorehead

No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, "You're still not publishing what we need." or "Yeah, only maybe 1% of our content helps me close any deals." In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified.

The solution? Sales enablement content.

But what is sales enablement content? How is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and does make you look like a total money-making hero at your company?

Well, you're in good hands with Liz Moorehead, IMPACT's editor-in-chief.