THE LATEST: Creating content sucks

That's right. I said it. And I stand by it.

Creating content sucks. There is no "but" or "yes and" coming after that, so I'm going to say it a little louder one more time for those of you in the nosebleed seats: 🗣️ Creating content sucks. Full stop.  "Has Liz lost her mind? Is this a cry for help? Liz, blink twice if this is a cry for help!" No, I haven't lost my mind. And no, this isn't a cry for help. Instead, I'm finally standing up and saying the one thing most others in our industry refuse to admit.  Even when we know what we're talking about – because we're the experts, right? – for most of us, creating content feels needlessly painful and is an exhausting, time-consuming exercise. If you are nodding your head in agreement (as you recall months, or perhaps years of content-induced trauma), know that it's not your fault. Also, I'm here to help.  Tomorrow, at 12 p.m. Eastern, I'm sharing my secret to creating money-making, memorable content every single time in a way that is painless and (dare I say) enjoyable. With a free IMPACT+ account, you can RSVP for this event. And now, here's THE LATEST... Google confirms it's killing off its Q&A search feature (1-minute read) Almost two years ago, Google confirmed it was testing a new feature wherein "dissatisfied" Google searchers could submit questions they were seeking answers to but couldn't find. And in this article from yours truly, you'll learn why this feature is now being killed off, what it means for you, and the future of buyer-based questions in Google search. 📚 Related reads and resources: IMPACT+ course: On-page SEO and the user experience with Kevin Phillips IMPACT+ on-demand: Pop the hood and optimize your website like the pros do with Franco Valentino Site speed: 5 easy ways to improve page load time on your site 6 simple ways to get the most out of HubSpot campaigns (7-minute read)  As a HubSpot user, you're probably already using the campaigns tools. But other than giving you a way to keep track of the different collateral you've created, what are those things actually useful for? What's their value? In this article from IMPACT Director of HubSpot Training Carina Duffy, unlock six ways to make the most of HubSpot campaigns – the most under-utilized tool in the HubSpot ecosystem. 📚 Related reads and resources: IMPACT+ course: Marketing automation mastery with HubSpot workflows, with Carina Duffy IMPACT+ lesson: The HubSpotter's guide to HubSpot campaigns and campaign analytics What are HubSpot custom objects and how do you use them? IMPACT+ community exclusives Apparently, they're predicting that we Stateside workers will be vacationing like the French this summer, as the pandemic (🙏) begins to subside... do you agree? Pro exclusive: The seller-free buyer phenomenon with the one and only Marcus Sheridan  No matter what you sell, buyers across every single industry (with no exception, B2B or B2C) want the same thing – to have more control over the sales process. Learn how to meet your buyers where they are (in 40 minutes) with this exclusive Marcus Sheridan on-demand talk, one of the most popular from this year's Website Optimization Summit. Want access to our entire IMPACT+ event library? Start your 14-day free trial and get access! Mondays are all about planning for me. What will I do today to start the week off on the right foot? What is the rest of my week going to look like? And, when it's the start of the last week of the month like today, what will I do this week to guarantee that the next month absolutely rock?  So, my over-the-weekend discovery of Todoist (the most mind-blowing, super simple to do list application of all time) has completely changed my life. Are any of you using Todoist? Or, if you're using something else, how do you stay on top of your to do lists and priorities? Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. The final countdown is on... Virtual Selling Summit is next week. Will I see you there? IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe