Did you know it's National Poetry Month? IMPACT's Revenue and Features Editor, John Becker, leads a celebration of poetry month every April including featured poems, discussions, and more. In honor of this, I wrote you this poem:

As we re-emerge from our COVID quarantines, finding vaccines, sanitized and clean, we dust off our social skills and reinstall old apps. Adjust to a life without work from home naps.

Some things feel so different, and some just the same, as life before this pandemic came. After hours on Zoom, now we're in the same room. Feeling the tug between health and a hug.

Perhaps you're not here yet. Or you arrived long ago. Maybe you're here but you're taking it slow. No matter your status, I'm thinking of you. As we tackle this next phase of normal, but new.

Not everything new will be here to stay. Sure, some of the old ways will not go away. But one thing's for certain, in the future of sales. Virtual selling is more than e-mails.

With video, both recorded and live, we captivate prospects and let them inside. With tools we can automate follow up tasks, and sell safely online without wearing our masks.

It's not just for salespeople, it's marketers too. In fact, business leaders must also pursue this new way of selling and helping our teams to succeed in a virtual world, it seems.

Sure virtual selling is a lot to unpack. But we're here to help, bringing this event back. You can't afford to let your sales plummet. So register for Virtual Selling Summit!

Up your sales game at Virtual Selling Summit 2021

(OR score a virtual events pass with an IMPACT+ Pro membership!)

And now, here's THE LATEST...

What does almost every business leader get wrong about sales and marketing alignment? (6-minute read)

Sales and marketing alignment is a continuous effort involving a series of activities from revenue team meetings to campaign development. And honestly, we don't always get it right. In this article, IMPACT Digital Sales & Marketing Coach Chris Marr outlines what business leaders are getting wrong about sales and marketing alignment and how they can get it right.

📚 Related reads and resources:

How much does building a self-selection tool on your website cost? (6-minute read)

Recently, Marcus Sheridan referred to "call for pricing" on a website as the "middle finger of the internet." It's the most true thing I've heard all year. But how can we create complex, custom self-selection tools such as calculators or quotes without spending a ton of money? IMPACT Website Project Manager Chelsea Boice outlines exactly how much it will cost you to build a self-selection tool and what variables cause the cost to go up or down.

📚 Related reads and resources:

Building self-identification pathways on your website
7 killer website self-selection tool examples for businesses we adore [+ video]
IMPACT+ Pro event recording on-demand: The "seller-free" buyer phenomenon: the power of self-selection tools in your sales process

Not a pro member? Start a 14-day free trial!

IMPACT+ community exclusives

Kaitlyn Pintarich is looking for recommendations on chatbot alternatives. What's your favorite chatbot solution? Let her know in this IMPACT+ discussion.

Pro course: Mastering on-camera performance with Zachary Basner

One of the best ways to be a confident virtual seller is to master your on-camera performance and feel confident and comfortable on video.

In this course, Zach shares techniques for excelling on camera whether it's a zoom meeting, 1:1 video, or full-scale production.

This course is a great fit for anyone who plans to participate in your organization's videos, especially sales, marketing, service, and leadership team members.