[THE LATEST] Nonsense returns

I had a conversation with myself yesterday and didn't love what I found. At the same time, it was the conversation I needed to have.

About a month ago, I was feeling really down. So, I decided to distract myself by researching my family. It was through that I learned of the tiny town my mother's family immigrated from at the turn of the 20th century... and I decided to start learning Italian. This morning, after 30 days of "casual dabbling," I set a goal of practicing Italian every single day from now through the end of Q2. Pretty exciting, right? There's just one tiny problem. I don't know how to roll my Rs. Stupidly, I did not realize such a skill would be required to not sound like a total goober with a mouth full of soup whenever I try to say something like "chitarrista" – the Italian word for guitarist. And yet here I am. I've committed now, and I can't turn back. Trying to learn anything new is often wildly uncomfortable, because it feels good to know what you're doing. Moreover, it takes a lot less effort to just... stay the course, you know? Of course, what is easy is very rarely synonymous with growth, whether that's in your personal life or at the office.  So, this weekend, I challenge you to commit to learning something new. And if you need some inspiration, check out IMPACT+ for our full library of lessons and courses – in fact, we just launched a bunch of new ones.  And now, here's THE LATEST...  31 SEO statistics for 2021 and what they tell us (11-minute read + video)  Staying on top of what you need to know to nail your search engine optimization A-game is absolutely essential if you want to succeed with digital marketing. Thankfully, IMPACT content trainer Jen Barrell is here with these 31 actionable (and very telling) SEO statistics every digital marketing strategist must know. 📚 Related reads and resources: Google's May 2021 algorithm update is a very, very big deal Google Core Web Vitals can be impacted by nonindexed pages IMPACT+ FREE course: On-page SEO and user optimization with Kevin Phillips Facebook Analytics is going away on June 30, now what? (1-minute read) Without any rhyme or reason, Facebook has announced they're pulling the plug on their all-in-one Facebook Analytics app. Why is this happening, and what should you do about it? Well, in this down-and-dirty summary of the death of Facebook Analytics, get the inside scoop on what happened and why, and what replacements you should look at. 📚 Related reads and resources: How to maximize lead generation on Facebook and Instagram Facebook removes 1,000+ ad targeting options from platform IMPACT+ course: Fundamentals of social media marketing for businesses with Stephanie Baiocchi IMPACT+ community exclusives The IMPACT+ community is asking all the questions that need answers! As an expert, this is your call to action to join us and check out what we're talking about: New course: Assignment prospecting for sales One of the most difficult challenges for sales pros is getting a prospect they've never met to engage with them over email. How do you get your prospects to open your email? And, once they do, how do you get them to see you as valuable and take the action you're looking for? That's what this brand new course from IMPACT CLO Chris Duprey is going to answer for you. Not a pro member and want access to our full course library? Start your 14-day free trial and get access! Friday nonsense Back by popular demand, I've got a big ol' dose of nonsense for you... which you can now expect in every single Friday issue: Someone sent this to me today as I was about 30 seconds away from totally demolishing a bag of Cape Cod kettle chips. Sigh. Well, well, well... we meet again, my own personal failings. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. The Virtual Selling Summit is back! Join 1,200 sales professionals on May 4 to learn the secrets of closing more deals faster and selling in a video-first world.Tickets are only $39 now through April 9! Want to access ALL virtual events for FREE? IMPACT+ Pro members get free access to all IMPACT virtual events throughout the year. Start your free trial. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe