As an only child, I'm always a fan of those moments where someone reminds me that I'm special.

For example, when a friend asks me to pluck something from atop a shelf that's just out of their reach... attention-starved me still gets that dopamine-filled zing of, "I'm special... in this case, because I'm aggressively tall."

Now, you get to have that feeling!

Today, you (the LATEST faithful), are the special ones.

You get to see the full Virtual Selling Summit teaser trailer a FULL DAY before anyone else...

Avoid the nightmare. Sign up for Virtual Selling Summit for only $39 now, before pricing goes up, up, up after April 9!

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And now, here's THE LATEST...

Google says claims of zero-click searches cannibalizing organic traffic for websites are 'misleading' (6-minute read)

Recently, SparkToro published data that sent content marketers and publishers into a frenzy – ~65% of web searches on Google end in no clicks. Now, Google has fired back saying that, without context, this data is misleading. In this rundown from yours truly, learn exactly what 'zero-click' searches are, why they're costing you website visits, and whether or not you have anything to worry about from Google.

📚 Related reads and resources:

Is the HubSpot CRM right for you if you're taking a They Ask, You Answer approach to content marketing? (4-minute read)

You'll never know if your content marketing is a success unless you can report definitively on the ROI of the content you're publishing. But is the HubSpot CRM the right platform for your sales data for ROI reporting? IMPACT Revenue and Features Editor John Becker is here with the inside scoop on whether or not the HubSpot CRM is a must-have for They Ask, You Answer success.

📚 Related reads and resources:

How to report on content marketing ROI reporting
IMPACT+ course: Fundamentals of ROI reporting in HubSpot with Carina Duffy
IMPACT+ on-demand: How to prove your content makes money with HubSpot Marketing and Sales Hubs

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Pro course: Fundamentals of sales and marketing videos with Will Schultz

You know you need to be creating sales and marketing videos that drive traffic, leads, and (most of all) sales. But... how do you actually do that? What videos should you be creating? What standards should you be following? How do you get the most out of your on-camera talent?

If you're looking to the answers to these questions, this IMPACT+ Pro course from one of my absolute favorite humans, IMPACT Digital Sales and Marketing Coach Will Schultz, is exactly what you need...