I can't compete with Stephanie's poem from yesterday's issue. The last time I put on my poet pantaloons, I wrote a haiku about sliced bananas on cheerios for my pillar content course in IMPACT+...

Fun fact, if you put a seashell to your ear and listen closely, you can hear Walt Whitman through the sands of time shouting, "Keep your day job, Liz."

However, although I am not a poet, I am (as I've shared before) learning Italian. And, earlier this week, I learned a saying that really stuck with me.

"Una bella giornata non fa estate."

"One beautiful day doesn't make a summer."

It's all too easy to look at "one beautiful day" – a single perfect win, a single viral blog article, a single one-call-close deal – and get swept up in the moment, right? To tell yourself that single accomplishment is the sign you've got it all figured out, that the tides have finally turned for good.

But that's not how it works.

You have to embrace those winning best practices and tactics consistently, over time, every day of the week for that to be true. When you address the most pressing questions of your ideal buyers honestly in every piece of content you publish, not just one. When you bring winning virtual selling techniques to every video sales call, not just one.

That's how you achieve those beautiful, endless "summers."

Learn how to win every day at Virtual Selling Summit

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And now, here's THE LATEST...

Here's why most business leaders and digital marketing pros don't need to care about Clubhouse (5-minute read)

Hot take alert 🔥 – even though Twitter tried to buy Clubhouse for $4 billion and Clubhouse launched monetization options this week, the audio-only network (while intriguing) is still not something you should put into your digital strategy. And in this article from yours truly, I explain what's going on and precisely why, although you should be aware of Clubhouse, you should not waste your time on it.

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Ultimate guide to online community management
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IMPACT+ course: Fundamentals of social media marketing

How do you historically optimize a blog article? (7-minute read)

Once you smash the publish button on a piece of content, you never have to look at it again, right? WRONG! Every piece of content you create requires nurturing, updating, and care. But how do you do it right, so you guarantee freshness and performance? IMPACT Associate Director of Content Ramona Sukhraj is here to save the day with this ultimate checklist to historically optimizing your blog content.

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IMPACT+ community exclusives

Kaitlyn Pintarich is looking for recommendations on chatbot alternatives. What's your favorite chatbot solution? Let her know in this IMPACT+ discussion.

Pro on-demand: The seller-free phenomenon

No matter what you sell, buyers across every single industry (with no exception, B2B or B2C) want the same thing – to have more control over the sales process. Learn how to meet your buyers where they are (in 40 minutes) with this exclusive Marcus Sheridan on-demand talk, one of the most popular from this year's Website Optimization Summit.