Persuasion has such a sneaky perception to it, as if you're being tricked into giving the other person what they want.

I bet you're a bit like me when you realize you're being played and call them out, saying, "I know your silly game and I ain't playing!"

But I knew that couldn't just be the reality because it begged the question: Why is it I trust some people, no questions asked, and others I know I'm being wheezled into something?

So, I went on the search to find how persuasion actually works and the right approach I should have. These were the books I found:

Influence by Robert Cialdini
Never Split the Difference by Chris Voss
Exactly What to Say by Phil M. Jones

These books, while drastically different in their storytelling and context, all focus on one thing: getting people to take a desired action without tricking them into doing so (at least not always).

With these principles in mind, here are the three phrases you should be applying to your persuasion toolbox:

"I'm not sure if it's for you but..." (this challenges the other person to want to fit the bill)
Get the other person to say "That's correct." (makes them feel understood and heard and sets common ground)
"I'm guessing you haven't gotten around to..." (simplifies the response to either "actually I did" or "shoot, I didn't")

I'll give one of these a try:

I'm not sure if this community of book readers is for you but I think it's great for those who love reading and applying their learnings into practice both personally and professionally.

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And now, here's THE LATEST...

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