THE LATEST: Could this meeting be an email?

Not always! Sometimes putting in the time is worth it.

We all have days that inevitably get packed with meetings.  For me, there are days where I can't wait to get back to my to-do list and there are days where I walk away from meetings feeling motivated and excited by what was accomplished. Today, after meeting with my team for almost two hours, I walked away feeling the latter.  Is two hours a long meeting? Well, yes. But, we took the time to get aligned, work through how to play off each other's strengths, and create strategic plans to help us get to our goals faster.  It was time well spent. Getting your team aligned is a non-negotiable piece to reaching your goals and scaling up your business.  If you haven't already checked out the agenda for Scaling for the Future, a 100% FREE event on May 25th, I promise it's worth your time!  You'll learn what you, your team, and your business needs to scale up and become the leader of your industry. And now, here's THE LATEST... What is a buyer persona (and do you really need one)? (7-minute read) Most marketers would say that creating a buyer persona is essential in targeting the right customers at the right point in their journey. While they aren't wrong, the way in which most businesses create buyer personas has become outdated. In this tip-packed article from Digital Sales and Marketing Coach Chris Marr, he re-examines why and how buyer personas are created and used to ensure that they enhance the buying experience.  📚 Related reads and resources: 4 questions for defining a winning value proposition IMPACT+ course: Inbound lead generation and conversion optimization with Carina Duffy How to align your sales and marketing team in 2021 [Interview] (5-minute read)  Sales and marketing alignment is a much-discussed topic in modern business and a key piece of the They Ask, You Answer framework. So, what do businesses need to know in 2021 to truly align both teams for success? In this interview by Revenue and Features Editor John Becker, find out what's different in 2021 and the habits that your teams need to focus on. 📚 Related reads and resources: How does an HVAC company's success with They Ask, You Answer apply to me and my business IMPACT+ on-demand: How we scaled up our digital sales and marketing teams at IMPACT IMPACT+ course: Scaling up your digital sales and marketing IMPACT+ community exclusives While we're still (mostly) working from home, it can be hard to find your place to be truly productive. In this IMPACT+ post by yours truly, I ask the community where they set up shop to make the most of their day. Personally, I'm a bit of a nomad.  IMPACT+ Pro Exclusive: Mastering on-camera performance In this course, you'll uncover the skills and techniques to master your performance on-camera whether it's a Zoom meeting, 1:1 video, or full-scale production. This course is a great fit for anyone who plans to participate in your organization's videos, especially sales, marketing, service, and leadership team members. By the end of this course, you're going to have simple on-camera techniques to practice over time including ways to improve your state of mind, your physical appearance, and even how you sound. Want access to this PRO course? Of course you do. Start your 14-day free trial and get access! That's it for this Tuesday! Remember, don't be afraid to put the time into aligning your team. A little time up front will save a lot of wasted time later.  Kristen Pecka Director of Demand Generation,  kpecka@impactplus.com P.S. Don't forget to grab your ticket to Scaling for the Future on May 25th! This one-day virtual forum will help you get your team aligned around your company goals, master proven strategies for scaling up, become better leaders and so much more! IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe