THE LATEST: efficient meetings, sales and marketing friction, and 88 compelling words for your website

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

How to have effective meetings, fixing sales and marketing friction, and 88 compelling words for your website... this is THE LATEST!  Over the past two days, I've spent 19 hours on Zoom.  After we wrapped up our 10-hour long planning meeting yesterday, which was proceeded by a full-day virtual event the day before, I told my friends this and one of them responded: Amazingly, my brain is not leaking out of my ears, though my eyes are a bit strained. The planning meeting was actually really great! But that's the magic of virtual communication when it's done right. Hours can feel like minutes and you can truly be productive even when you can't all hunker down in a conference room in-person.  What made this day-long meeting so productive? Here are some things we did that helped:  We had a clear list of things we needed to accomplish We didn't move on from a topic until it was completely done but we stayed on-topic the whole time We recorded it and had someone take notes so we could all be fully present  We made it clear to our teams we would not be responding during this time  We took breaks periodically  These are just a few of the things that made this meeting successful. Whether your meetings are short or long, on video or in-person, there are always ways to be more efficient and effective. For more tips, check out this 20-minute talk in IMPACT+ on how to make every meeting insanely effective.  And now, here's THE LATEST... Sales and marketing friction is hurting your bottom line – here's what to do about it (5-minute read) Ah yes, the time-honored tradition of sales and marketing going head to head is alive and well, unfortunately. In fact, 96% of sales and marketing professionals agree that strategic alignment between their teams is a persistent challenge. That's why IMPACT Revenue and Features Editor John Becker wrote this article with six steps to take to start breaking down those walls.  📚 Related reads and resources: What almost every business leader gets wrong about sales and marketing alignment IMPACT+ FREE course: The revenue team approach to sales enablement content What is a revenue team? (definition + video) 88 compelling words and phrases to prompt website visitors into action (2-minute read)  Yesterday during our all-day planning meeting we did an activity to optimize our CTAs. One of the things we looked at was the language we use. Do the words we choose inspire action? That's why I wanted to share this list from IMPACT VP of Operations Kaitlyn Petro of 88 compelling words and phrases to prompt website visitors into action. 📚 Related reads and resources: 14 tips for optimizing your business blog articles for conversions Should you still gate your content in 2021? Free IMPACT+ course: Inbound lead generation and conversion optimization IMPACT+ community exclusives We've talked a lot at recent events about the power of self-selection tools such as pricing calculators. Dale Pease jumped right in and started building his already (rock on!) and wants your feedback. Pro-Exclusive Lesson: Virtual Sales Appointment Strategies That Close Deals Faster Strategies for a productive virtual meeting aren't just for internal use! Check out these strategies for effective virtual sales appointments so you don't lose those valuable sales opportunities in a virtual environment.  Not a pro member? Start your 14-day free trial and get access! We're almost to Friday! You've got this. 💪 Stephanie Baiocchi Director of Membership & Events,  sbaiocchi@impactplus.com P.S. Our next virtual event is all about video sales and marketing. We've got some great topics in the works but if there's something you're dying to learn about, hit reply and let me know so we can work it into the agenda! (Save the date for July 20th!) IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe