THE LATEST: Never again

I don't know how he does it. I simply don't know how he does it.

I don't know how he does it. I simply don't know how he does it: No matter how many hours I spend cleaning and maintaining a tidy household, Ham – AKA Professor Hambone, Hamuel L. Jackson, Hamstel Light, Hamuel Adams – brings me one of my own socks between 3 p.m. and 6 p.m. every single work day, no exceptions. Can you imagine how unstoppable we'd be if we possessed even an ounce of Ham's focused, goal-driven tenacity or his endless capacity to find exactly what it is he's looking for without fail? Never again would you miss a digital marketing news headline. Never again would you fail to get results with your content marketing strategy. Never again would you have to guess how to achieve company-wide alignment, successfully execute your vision, and lead a more profitable business.  Our potential would have no limits. (And thank goodness Ham's world domination plans seem limited to my socks.) And now, here's THE LATEST... Here are 6 digital marketing news stories you missed last week (5-minute read) While you were busy growing your business, creating money-making content, and absolutely slaying your digital sales and marketing goals last week, you may have missed a few digital marketing news headlines. From data showing negative copy deflates conversions to Google's stance on "below-the-fold" content, here are the digital marketing news stories you need to know about from yours truly. 📚 Related reads and resources: Help, why aren't my Facebook ads converting? IMPACT+ course: How to fully optimize your Google My Business listing with Kevin Phillips IMPACT+ course: Inbound lead generation and conversion optimization with Carina Duffy 7 reasons why your content marketing strategy is flatlining and how to fix them (9-minute read)  Content marketing can feel like a massive undertaking in the content-logged, internet-driven marketplace — and when the results don't measure up to that effort, it really sucks. I have great news, though! In this article from one of my favorite IMPACTers, Kimberly Marshall, you'll unlock the seven most insidious reasons why your content marketing is failing and how to get back on track. 📚 Related reads and resources: Deeper content engagement is upon desktop, according to new pandemic data IMPACT+ on-demand: Digital sales and marketing success for 2021 and beyond (what's working, what matters, and what's next) IMPACT+ course: The inbounder's guide to email marketing with Kevin Phillips IMPACT+ community exclusives You know what I love? Kicking off the week with a thought-provoking question that helps me see things differently and (potentially) improve what I'm doing.  And IMPACT CLO Chris Duprey brought his discussion-starting A-game with this fantastic post in IMPACT+ that, quite frankly, applies to much more than sales conversations...  New Pro lesson: Creating memorable, money-making content for dummies Creating content sucks. No, that wasn't a typo, I mean it. Creating content sucks – but it doesn't have to. In this totally revamped course from yours truly, you will learn: How to create a fool-proof content marketing plan What it takes to write engaging introductions that leave your ideal buyers hungry for more The hallmarks of every great piece of content that makes money (no matter what industry you're in) How to take the pain out of writing content conclusions that are total show-stoppers (and drive action) The dos and don'ts of putting personality into your content My personal favorite content creation tools and technology  Want access to this PRO course? Of course you do. Start your 14-day free trial and get access! Monday sidenote Whenever I need a healthy reminder of why I do what I do, I re-read this classic article from Marcus Sheridan about trust being the true currency of any business. Every time I read it, a different passage jumps out at me. Here is the part that resonated with me when I read it again today: "In every industry, there are the questions we hope the prospect asks, and the questions we hope the prospect doesn't ask. The companies that become the most trusted voices in their industry lean into the questions that no one wants to answer..." So, here is your challenge for this week: Ask yourself, are you building trust by leaning into answering the questions no one else wants to answer? Or are you playing it safe. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. In a constantly changing business landscape, scaling up is more challenging than ever. On My 25, join 1,000+ business leaders and get the skills you need to align your teams around company-wide goals, master proven strategies to execute your vision, lead a more profitable business — and start scaling up. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe