We're all slowly (and safely) starting to emerge from our pandemic fortresses of solitude. I'll admit it's a bit strange to try and rebound from my most isolated, hermit-like tendencies of 2020... which I talked briefly about earlier this week.

But let's face it. Whether we're talking about pre-, during or post-pandemic life, there are certain things that will never ever change:

I will forget to close 94.3% of the kitchen cabinets I open.
A large number of us will always immediately answer "How are you?" with "How are you?" when asked, like a reflex... but somehow neither of you will answer the question. That will be the whole conversation. And it will be awkward.
There will be people who insist on standing on the left side of the escalator on the DC Metro. Why? Because they want to watch the world burn, it's the only reasonable explanation I can think of.
Oh, and Google will continue make waves with core algorithm changes that toy with our emotions. And they'll always say it's no big deal. Liars.

And now, here's THE LATEST...

What is repelling content, and how can you use it to increase sales? (7-minute read)

You wouldn't ordinarily put the words "repel" and "content" together, right? When we think of content marketing, we think of using it to increase our search engine rankings, website traffic, and ultimately, leads and sales. Well, prepare to have your mind blown in this article from IMPACT contributor Lyndsay Cambridge, in which you'll unlock the undeniable power of repelling content in your strategy.

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What are the best business blogging topics you should be creating to drive traffic, leads, and sales?
IMPACT+ course: Creating memorable, money-making content for dummies with Liz Moorehead
IMPACT+ on-demand: 4 steps to creating content that makes money... every single time

Google's big mid-June page experience ranking update will focus on mobile first... but desktop will be coming (2-minute read)

Last winter, Google announced that page experience markers would become ranking signals that determine how well your website pages rank in search engine results. Originally, this algorithm update was slated to go into effect this month... then they said it was happening in mid-June. And now our great Google overlords are saying that this critical ranking update will still happen in June, but it will only impact mobile pages first... so, here's everything you need to know.

📚 Related reads and resources:

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