THE LATEST: 'Put that coffee down!'

I think we all have our own personal version of the Glengarry leads.

No matter who we are or what we do, we're all chasing our own white whale, our own version of the Glengarry leads. To be fair, my version of the Glengarry leads is more like a pair of pajamas that can also double as formal attire at a wedding, or a cheese that is both creamy and capable of doing my taxes. But if you're actually in sales (and not a lunatic like me), your version of the Glengarry leads is likely more true to the source material. I mention this because the Virtual Selling Summit is tomorrow...  ...and it's an absolute must-attend for anyone who wants to earn their coffee ☕ by unlocking the secrets of how to stand out in a virtual world and close more deals faster remotely.  See you there? And now, here's THE LATEST... ICYMI, here are a few big digital marketing news stories you missed last week (3-minute read) In addition to losing my keys and my phone last week, Twitter actually turned a profit, the U.S. Senate is not too happy with social media (what else is new?), Mailchimp is getting into the e-comm game and much, much more. Get the inside scoop in this quick-hit overview from yours truly of what went down last week in the world of digital marketing. 📚 Related reads and resources: 32 digital marketing trends to watch in 2021 IMPACT+ on-demand: Most costly lies you're telling yourself about your business website with Liz Moorehead IMPACT+ course: Investing in incredible digital sales and marketing results with Chris Duprey Does your upcoming digital marketing hire need to have HubSpot experience? (4-minute read) Getting the right teammates on board is critical to business growth. And that brings us to today's question for business owners and marketing leaders alike – when you're hiring a digital marketing specialist, should prior HubSpot knowledge be a required competency? Thankfully, IMPACT Revenue Editor John Becker with the answer to that question, along with other hiring resources for your digital marketing and HubSpot needs. 📚 Related reads and resources: Content manager job description (+ free job description template) Digital marketing manager job description (+ free job description template) IMPACT+ course: Fundamentals of ROI reporting in HubSpot with Carina Duffy IMPACT+ community exclusives Happy Monday, rockstars... start off the week strong by weighing in on this fascinating little thread on interview questions. Pro exclusive course: Creating memorable, money-making content for dummies Creating content can feel like a big ol' painful time-suck... but it doesn't have to. In this totally revamped IMPACT+ Pro exclusive course from your gal Friday, learn how to create bulletproof content plans, craft wildly compelling blog introductions, and compose conclusions that drive action... oh, and you'll learn the dos and don'ts of putting personality into your content, and much more!  Not a pro member? Start your 14-day free trial and get access! Keeping in line with my hot retro cinema takes in this issue, how would you all feel about bringing back "Case of the Mondays" as an acceptable turn of phrase?  Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. On May 25, join 1,000+ business leaders and get the skills you need to lead a more profitable business — and start scaling up for the future.  IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe