THE LATEST: Take time when you need it

From time to time we all need to take some time off. Having a supportive leader and team makes it that much easier to do.

Yesterday, Liz talked about the importance of time off. It was interesting timing, as I was reminded of that same lesson myself. You see, over the weekend I had to say goodbye to my 14-year old dog, Katie.  As I was trying to process the grief and emotions of the weekend's events, I started to get overwhelmed thinking about all I had to do at work on Monday.  I realized I would not be mentally present, productive, or useful to my team. So, I texted my amazing manager Vin and asked for Monday off. To which he replied, "do what you need to do." I felt instant relief, knowing that I could take the day to myself and come back ready to get back to work on Tuesday.  This wasn't just an example of a supportive leader, but also of a supportive team who completely understood and was ready to jump in and take the reins while I was out. This is a reminder to everyone who feels guilty taking a day off or who gets burnt out trying to take on too much at once. It's ok and necessary to take time when you need it! And now, here's THE LATEST... Outbound vs inbound marketing in 2021, which is better? (10-minute read) A decade ago, inbound marketing was the new rage. Those that were dedicated to outbound tactics almost had to make a choice between the two. But, is it still that way? In this comprehensive article from Liz Moorehead, learn what the differences are today, how the two can work together, and what's right for your company. 📚 Related reads and resources: IMPACT+ Free course: Digital sales & marketing framework for today's modern buyer 7 inbound marketing mistakes that will cost you in 2021 Who should use inbound marketing? Green content marketing strategy guide + examples (8-minute read)  Eco-conscious buyers are abundant, yet many eco-friendly businesses still aren't addressing the questions their buyers are hungry for on their websites. If you offer environmentally friendly products or services, you can't afford to ignore the information your customers need. In this tactical article from John Becker, learn the game-changing marketing strategy every eco-business needs to start implementing right now. 📚 Related reads and resources: IMPACT+ Pro course: Creating memorable money-making content for dummies FREE IMPACT+ webinar (5/24): From Prospect to Purchase: The four buying guides your leads won't be able to resist IMPACT+ community exclusives Caitlin is looking for some great inspiration of B2B brands crushing it on social media. Hop in to the conversation to share your thoughts, best inspiration or your own successes to help her out! IMPACT+ exclusive webinar: From Prospect to Purchase: The four buying guides your leads won't be able to resist Each time your buyer decides to make a purchase they're likely going down this rabbit hole of questions:  What are the solutions to my problem? What solutions are available to me? How do I determine which solution is right for me? How much is the solution going to be? How much money should I be spending for what I find important in the solution? The way to pull them out of the rabbit hole is to produce content that answers each of those questions thoroughly. We call this type of content buyer and seller guides. On May 24th, join IMPACT Senior Content Trainer and Principal Professor Kevin Phillips for a free 45-minute lunch and learn session where you'll learn how to create 4 types of content that solve every problem your buyers encounter on their journey to become a customer. That's all from me this Tuesday! Again, if you're looking for support either in your role, as a leader or just want to join a community of awesome professionals, sign up for IMPACT+. It's FREE!  Kristen Pecka Director of Marketing,  kpecka@impactplus.com P.S. Don't forget, Scaling for the Future is happening next week on May 25th! If you're ready to seriously grow your business and learn from the industry's top leaders you can't miss this free virtual forum! IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe