THE LATEST: We can't have nice things

We also need to think more about the desktop experience for our buyers and stop fearing what happens "below the fold" on our websites.

Originally, I thought I would reinforce the digital content consumption changes I unpack in this article by sharing a positively enviable (and 100% staged) picture of my "work-from-home" environment.  You'd see my recently pedicured toes in the background, my artfully decorated coffee table, The Godfather playing on the TV (my #1 go-to, easy-listener when I'm writing)... and then at least one of the dogs (or maybe my murder-faced girl cat) sitting adorably and obediently off in the corner of the frame. ...and this is how it turned out instead, when I asked Ham to "sit." This is picture encapsulates: Why I can't have nice things. Why you need to think more about the desktop experience for your ideal buyers and stop fearing what happens "below the fold" on your business website. "Liz, what the heck are you talking about?" I am so glad you asked...  And now, here's THE LATEST... 4 keys to an effective HubSpot strategy for higher traffic, leads, and sales (6-minute read) While new year budgeting may be behind you, you should always be evaluating how you're spending your money and the value of your investments – especially when it comes to something as pricey as HubSpot. And IMPACT's lead HubSpot trainer, Carina Duffy, is here to make sure you're maximizing your substantial investment with HubSpot with her expert secrets and tips. 📚 Related reads and resources: Ultimate guide to HubSpot Marketing Hub for businesses IMPACT+ lesson: HubSpotter's ultimate guide to rockstar lead nurturing with Carina Duffy IMPACT+ course: Fundamentals of ROI reporting in HubSpot with Carina Duffy Pandemic data shows desktop content consumption is deeper and up (3-minute read)  New exclusive data from Axios shows that, because COVID-19 forced millions of us to start working from home, mobile vs. desktop reading and scrolling habits have shifted... in the favor of desktop, where scrolling depth and content engagement is way, way up from pre-pandemic levels. And in this analysis from yours truly, get the inside scoop on this data and what it means for your business website and content strategy. 📚 Related reads and resources: 32 digital marketing trends that need to be on your radar IMPACT+ on-demand: The most costly lies we tell ourselves about our business websites IMPACT+ course: Creating memorable, money-making content for dummies with Liz Moorehead IMPACT+ community exclusives Nathan Dube hit up our community with a fascinating question for digital marketers and content creators...  New lesson: 19 types of conversion and content offers that generate leads Through SEO best practices and great content that answers your ideal buyers' most pressing questions, you're driving traffic to your website. Yet even with all of that, your ideal buyers aren't converting on your website into qualified leads that can either be nurtured or worked by your sales team.  What do you do? What can you offer besides the usual "contact us" page to transform your website visitors into the qualified leads that will drive measurable revenue growth for your company? Find out in this new lesson from Kevin Phillips...  Want access to the entire IMPACT+ library? Start your 14-day free trial and get access! Friday nonsense As an avid Duolingo user, I love seeing others share the hilariously "memorable" example sentences the platform creators have developed to help make it easier for users to retain information: On a related note, here's a fun fact! As someone learning Italian, I can tell you that "the fat penguin" in Italian is "il grasso pinguino." And if you say "pinguino" with enough gusto, it's the funniest and most fun word to say ever. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. Want someone to hold you accountable as you learn to drive more traffic, leads, and sales for your company? Learn about our 12- to 24-month digital sales and marketing mastery programs. P.P.S. Oh, and don't forget about Scaling for the Future on May 25! That's right, I did a post-postscript. And I stand by it. It's important. IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe