THE LATEST: The 1% B2B content strategy, 18 best digital marketing podcasts, and how to use video for sales

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

The 1% B2B content strategy, 18 best digital marketing podcasts, and how to use video for sales ...this is THE LATEST!  🔥 Hot off the presses How to use video for sales (5 easy yet powerful, deal-closing strategies you can use right now) The 1% content strategy: Combining the top SEO and lead gen tactics to statistically beat 99% of B2B content programs (IMPACT+ Pro exclusive) 18 best digital marketing podcasts you're likely not listening to, but should be (I adore #8, personally) 🎓 Want access to our Pro-exclusive content and events, but don't have an account yet? Take IMPACT+ for a test drive with a free, 14-day trial, and start uncomplicating your sales and marketing today. This past Monday, after more than a year and a half of maintaining a mostly solitary, socially-distanced, Zoom-encased, oddball cat lady-like existence... ...I put on actual adult clothing, went out into the real world, and worked from a Starbucks. For once, I didn't have to fire up my fake coffee shop noises that I created using my beloved Noisli account, and it felt so, so good. (Admittedly, not wearing my usual uniform of a hoodie of indeterminate cleanliness and yoga pants felt strange and foreign at first, but I recovered quickly.) Then, early this morning, I packed up a suitcase, threw it in the back of my Jeep, and hit the road for a work trip – another pre-pandemic throwback. Although the substance of my trip does point to a pandemic-prompted shift that won't be going away: I'm here at IMPACT HQ this week to film a lot of exciting, top secret sales and marketing videos.  Of course, prior to COVID-19, marketers were already preaching the video marketing gospel. But it wasn't until the pandemic that many businesses finally took the leap into leveraging video and virtual selling to drive traffic, generate leads, and close deals. Because we had to, right? But while coffee shops and traveling and other pre-pandemic comforts may be making a big comeback, you've got to trust me on this one thing. You need to keep pushing with video. You need to accept that video – both in your sales process and your marketing strategies – is here to stay. For good. And now, here's THE LATEST... 5 powerful, deal-closing ways to use videos in your sales process (6-minute read) I can sit here and shout "Video builds trust faster than any other type of content, period!" but let's face it – numbers and data are much more powerful. So here's what I will say: Using video for sales helps businesses grow. In fact, 76% of companies that use video see increased sales volume and revenue. And IMPACT Editor Kimberly Marshall is here to help you do the same with these five tried-and-true tactics for using video to close deals faster. 📚 Related reads and resources: What your 2021 business video strategy must include IMPACT+ course: Fundamentals of highly effective sales communication with Chris Duprey IMPACT+ course: How to role-play virtual selling (advanced training) with Chris Duprey The 1% content strategy that beats 99% of other B2B content programs with Andy Crestodina (40-minute on-demand session) From the first keyphrase to the final conversion, this session connects every dot. Build a bridge between the Google search results page and your website's thank you page. Here is a complete approach to making that bridge a fast-flowing highway of continuous demand. In this IMPACT+ Pro exclusive, fan-favorite Andy Crestodina will walk you through each step in the process for driving B2B leads with content marketing, from first action to final outcome. 📚 Related reads and resources: How to write a blog post (+ blog post template and tools) IMPACT+ course: How to create memorable, money-making content with Liz Moorehead IMPACT+ on-demand: View the entire Website Optimization Summit 2021 on-demand sessions library  18 marketing podcasts you should be listening to (9-minute read)  For years, I didn't get the whole podcast thing. Then, a couple of years ago, it finally clicked. Now, I listen to them constantly. While I'm working, while I'm grocery shopping, while I'm chewing up miles on the highway during road trips, and on and on. And some of my favorites to listen to are those that help me do my job better. If you're like me, this comprehensive round-up of 18 inspiring, tactics-packed marketing podcasts from IMPACTer Ramona Sukhraj is a must-read. 📚 Related reads and resources: Honest book reviews of They Ask, You Answer from real people IMPACT+ on-demand: How to write absurdly addictive website copy your ideal buyers will love with Liz Moorehead IMPACT+ course: They Ask, You Answer fundamentals with Marcus Sheridan Upcoming events calendar Mark your calendars, digital sales and marketing pros, because here's what's coming up: Interactive business website self-selection tools workshop with Marcus Sheridan** (June 17, 2021) Learn how real businesses have racked up big wins with video at Vidyard's Fast Forward virtual event, with special guest Marcus Sheridan (Free, June 24, 2021) **You'll need an IMPACT+ account in order to register. Not a pro member? Start your 14-day free trial of IMPACT+ today. On-demand event spotlight From one of our most popular events, the Virtual Selling Summit, learn how to master the art of using content in the sales process: You can sell faster, spend less time answering the same questions, and close more deals when you master the art of assignment selling. Learn how to implement this battle-tested sales technique today in this audience-favorite, on-demand session with the one and only Marcus Sheridan. If you're not already a Pro member, start your 14-day free trial to gain access to our entire on-demand events library. Wayback Wednesday "It's the business buzzword on the tip of everyone's tongue, the supposed solution to every problem we have – like low traffic numbers and poor lead quality. But what the heck is sale enablement really? And is it really the business version of the T-rex at the end of Jurassic Park, ready to save the day for all of us?" Learn what sales enablement really is, once and for all, in this oldie (but a goodie) from our recent archives. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. You know your business website is the key to driving traffic, leads, and sales, but what makes a business website truly great? Its user experience. Learn how to invest the right way in your business website's user experience in this new course from IMPACT CLO Chris Duprey.  IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe