THE LATEST: Apple Mail privacy change will hurt email marketers, 8 business blog design examples that rock, and 5 ways to use the StoryBrand framework to make a better website - EMEL

Latest

Wednesday, June 16, 2021

THE LATEST: Apple Mail privacy change will hurt email marketers, 8 business blog design examples that rock, and 5 ways to use the StoryBrand framework to make a better website

Apple Mail privacy change will hurt email marketers, 8 business blog design examples that rock, and 5 ways to use the StoryBrand framework to make a better website ...this is THE LATEST! 

🔥 Hot off the presses

💰You know you need to fix your website, but where should you focus your efforts... and money? In this new course from IMPACT CLO and lead coach Chris Duprey, learn exactly how to invest in the user experience of your website, so you can drive the most traffic, leads, and sales in 2021.

Look...

image-4

...I get where he's coming from, OK?

Like Kanye, I sometimes get emotional over fonts. I also sometimes get (a little too) emotional over:

What can I say, I'm a complex gal. ¯\_(ツ)_/¯ 

And now, here's THE LATEST...

Apple Mail data privacy update will have a big effect on your email marketing (3-minute read)

If you use email marketing and newsletters as part of your broader inbound marketing strategy, grab a pair of water wings and find yourself an emotional support animal to cling to. Your ability to track activity from your email subscribers is (very likely) about to become very limited. From yours truly, here is everything you need to know about the recently announced data privacy update to Apple Mail that will stunt your email marketing analytics in a big way.

📚 Related reads and resources:

8 business blog design examples you should look to for inspiration (6-minute read)

Not all beautiful blogs have good design, and not all well-designed blogs are beautiful. A truly well-designed blog offers a combination of intentional aesthetic, deliberate hierarchy, and original helpful content. Without these three features, a blog can never reach its full potential, and therefore won't reach its audience. Thankfully, IMPACT Ruby on Rails developer Steve Polito is here to walk you through eight stunning, effective business blog design examples.

📚 Related reads and resources:

How to make a better business website using the StoryBrand framework (4-minute read

Just as your business grows and changes, your website must too. All too often, we talk with business leaders who are stuck with a website they can't update that keeps becoming less and less accurate — and harder to explain to customers. There is a better way, though. And in this article from IMPACT Revenue Editor John Becker, you'll discover how the StoryBrand framework can help you make a better website with more powerful messaging.

📚 Related reads and resources:

Upcoming events calendar

Mark your calendars, digital sales and marketing pros, because here's what's coming up:

**You'll need an IMPACT+ account in order to register. Not a pro member? Start your 14-day free trial of IMPACT+ today.

On-demand event spotlight

If you missed the one and only Oli Gardner bringing the house down in his closing keynote at the Website Optimization Summit this year, I've got you covered:

Video Template for THE LATEST (10)

Great marketing doesn't feel like marketing. But much of what we experience favors a low IQ approach: emails asking for a 15-minute call, followed by five more emails "bumping" it to the top of your inbox because you might have missed it. We didn't miss it, we simply don't want it.

The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience's needs and who they are.

Increase your Marketing IQ with Oli Gardner

If you're not already a Pro member, start your 14-day free trial to gain access to our entire on-demand events library.

Wayback Wednesday

"Basically, we can all agree that marketing is needed for... something. But it's clear from these questions that many of us have been scratching our heads for some time about what that 'something' is. We can feel in our gut that something is broken."

Read the full story on what the real purpose of marketing is in 2021.

Liz Moorehead

Editor-in-chief, 

@whatlizsaid

P.S. If you're struggling to wring the results out of your website that you're looking for, I strongly urge you to check out the on-demand archive of IMPACT's 2021 Website Optimization Summit – an entire library of actionable content from the industry's leading experts.

Creating heroes, growing businesses, changing lives.
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