The content marketing funnel, avoiding the summer slump, Pride Month marketing, and brand new lessons in IMPACT+... this is THE LATEST!

It's June which means it's officially Pride Month! 🌈

So, this is your friendly reminder to make sure any marketing campaigns you do related to Pride actually provide support and are not just rainbow-washed commercialization.

Don't get me wrong, I love a rainbow stack of Oreos as much as the next person and my heart does swell just a little when I see businesses I love supporting the LGBTQIA+ community.

However, there's a big and important difference between supportive Pride marketing and "rainbow washing." Learn how you can walk the walk with your marketing and check out some great examples of those doing it right.

If you plan to promote your campaign on social media, check out my free fundamentals of social media marketing course in IMPACT+!

Learn the fundamentals of social media marketing

And now, here's THE LATEST...

What is the content marketing funnel and how does it work? (10-minute read)

Wouldn't it be great if all our customers came to us ready to buy? But we're in the real world where prospects need information and guidance before making a purchase decision. IMPACT Evergreen Content Editor Kimberly Marshall is here with an explanation of how you can use the content marketing funnel to educate buyers at all points of their journey.

📚 Related reads and resources:

Definition of the buyer's journey [In Under 100 Words]
What is They Ask, You Answer?
IMPACT+ Pro Course: Creating memorable, money-making content for dummies

Avoid the summer slump in business: 4 tips to keep your metrics hot (5-minute read)

Next week I'm taking my first vacation in 18 months! And I'm not the only one. As many of us start to finally take some time off and maybe even get away, business priorities sometimes take an unintentional back seat. IMPACT Revenue and Features Editor John Becker compiled these four ways to avoid the "summer slump."

📚 Related reads and resources:

IMPACT+ community exclusives

To wrap up May, we launched five new courses and lessons inside IMPACT+. Check out the whole update and learn about each one.

Pro-Exclusive Course: How to hire a content manager

impact+ course how to hire a content manager

If you're practicing inbound marketing, content marketing, or They Ask, You Answer you absolutely need to hire a content manager. in this course, you'll learn everything you need to know to hire your own content manager all-star and set them up for success.