THE LATEST: Google punts third-party cookie ban to 2023, 8 website performance metrics you need to be tracking, and inbound marketing isn't too expensive

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Google punts third-party cookie ban to 2023, 8 types of website performance metrics you need to be tracking, and inbound marketing isn't too expensive ... this is THE LATEST!  🔥 Hot off the presses Google punts third-party cookie ban to 2023, and here's what you need to know (in plain language) Here are the 8 types of website performance metrics you should be looking at on a monthly basis Finally, if you think inbound marketing is too expensive, it's time to audit your budget (here's how) 👋 Attention IMPACT+ Pro members! You can now RSVP for Video Sales & Marketing World 2021! On July 20, you'll learn how to turn video into one of your best revenue drivers, no matter your experience level. Trust me, you'll want to be there. I'm always pleasantly surprised when I'm reminded that sometimes all you need is a slight shift in perspective to see the world in a new and meaningful way.  For example, inbound marketing isn't an expense, it's an investment in your future.  Also, a waffle isn't just a waffle...  ...according to a tote I picked up this week while out stockpiling aggressive amounts of hummus, jalapeño limeade, rosé, and smoked salmon, it's a considerate pancake with pockets.  And seagulls aren't seagulls. They're beach chickens. This is the world I choose to live in – a world where inbound, considerate pocket pancakes, and beach chickens are celebrated.🐓 And now, here's THE LATEST... What you need to know about Google Chrome's third-party cookie ban (5-minute read) Virtually all of us use cookies on our websites for a wide variety of reasons – e.g., lead tracking, website and content personalization, retargeting. But third-party cookies under fire because they threaten individual data privacy. That's why, as part of their Privacy Sandbox Initiative, Google has said they will be blocking third-party cookies in 2023. In this technobabble free writeup from yours truly, discover exactly the Google Chrome cookie ban is all about, why it is such a big deal, whether or not you're impacted, and what to do if you are. 📚 Related reads and resources: Finally, the Google page experience core update is rolling out IMPACT+ on-demand: How to pop the hood and optimize your website like the pros do with Franco Valentino IMPACT+ course: Investing in your business website's user experience with Chris Duprey If you think inbound marketing is too expensive, it's time to audit your budget (5-minute read) We hear this from businesses all the time: "We'd love to learn how to do inbound marketing, but we're concerned about the investment." It's true. Inbound marketing can be a big investment. But notice the language we're using. We're talking about a marketing investment, not a cost or an expense. And in this insightful article from IMPACT Revenue Editor John Becker, you'll learn exactly why this mindset shift with inbound is so important and what it means for your marketing budget. 📚 Related reads and resources: Why you need a content manager for your inbound marketing IMPACT+ course: They Ask, You Answer fundamentals with Marcus Sheridan IMPACT+ on-demand: The 1% B2B content strategy to beat your competition with Andy Crestodina 8 website performance metrics you need to be looking at on a monthly basis (11-minute read)  Great websites that convert leads to sales require a serious investment, both time and money, and you need to know what your return is on that investment. If not, you might as well stack your web money in a neat pile, douse it with gasoline, and set that sucker on fire. And in this super tactical analysis from IMPACT Website Strategist Mary Brown, you'll unlock the eight precise website performance metrics you need to track to understand the ROI of your business website. 📚 Related reads and resources: 6 deadly business website problems and how to fix them IMPACT+ course: Fundamentals of ROI reporting in HubSpot with Carina Duffy IMPACT+ on-demand: Most costly lies you're telling yourself about your website with Liz Moorehead Upcoming events calendar Mark your calendars, digital sales and marketing pros, because here's what's coming up: Video Sales and Marketing World 2021 (IMPACT+ Pro member exclusive event, July 20, 2021)** **You'll need an IMPACT+ account in order to register. Not a pro member? Enjoy your first 14 days of IMPACT+ Pro for free. On-demand event spotlight This is one of my favorite sessions from #VSS2020 – even though it was positioned as a session for sales pros, this session on how to be a masterful communicator on camera is a must-watch for anyone who has anything to do with video, including business leaders, digital marketers and content managers...  In this session from IMPACT community-favorite Zach Basner, you'll learn the simple, yet powerful techniques that will help you build trust, influence your ideal buyers, and make you feel super comfortable when creating video.  And, if you're one of the folks out there who are thinking to themselves, "Save it, Liz. I'm just no good on camera," then this session is definitely for you. If you're not already a Pro member, enjoy your first 14 days of IMPACT+ Pro free to gain access to our entire on-demand events library. Friday nonsense On Monday (I think... this whole month feels like one long day), I had the distinct pleasure of handing over almost $1,500 to a repair man for a new garbage disposal and a leak repair.  So, you'll understand why I kind of laughed and cried my way through this one 😕: It's all fine, everything is fine. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. If you're a business (B2B or B2C) struggling to find the right platform, strategy or approach to your social media marketing, this course from Stephanie Baiocchi is just what the doctor ordered.  IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. 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