THE LATEST: How to be likable and confident on camera, 17 world-class inbound marketing examples, and what the heck is a featured snippet

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

How to be likable and confident on camera, 17 world-class inbound marketing examples, and what the heck is a featured snippet ...this is THE LATEST!  🔥 Hot off the presses 17 inbound marketing examples you'll want to copy immediately (updated for 2021) How to feel confident, be likable, and build trust on camera (IMPACT+ exclusive) What the heck is a featured snippet? (+ examples) 🎓 Want access to our Pro-exclusive content and events, but don't have an account yet? Take IMPACT+ for a test drive with a free, 14-day trial, and start uncomplicating your sales and marketing today. This week, I recorded my 100th video for IMPACT. ...and that's all I can show you from it for now.😈 But here's a fun fact! Liz from 18 months ago was totally on-board with the whole video sales and marketing thing, and never doubted for a moment that it generates leads and closes deals faster. However, much like cliff diving, listening to Gilbert Gottfried read the dictionary cover to cover or getting a cavity filled, actually creating videos seemed like a very fun activity for someone else... someone who was not me. What's changed since then? Well, I'm still a 6-foot-tall goober who struggles to control the volume of her voice in small spaces, unfortunately. But I did learn that it's much easier than you think to feel confident, be likable and build trust on camera. And now, here's THE LATEST... 17 inbound marketing examples that get results (14-minute read) For digital marketers – or business owners and management teams in general – using an inbound marketing strategy to create valuable content about your products and services is a powerful tool to drive traffic to your website, build trust with your prospects, and obtain a steady stream of better-fit customers. And IMPACT Evergreen Editor Kim Marshall is here to inspire you with 17 jaw-dropping, results-getting inbound marketing examples you've got to see. 📚 Related reads and resources: What are the real benefits of inbound marketing in 2021? IMPACT+ course: How to create memorable, money-making content with Liz Moorehead IMPACT+ course:They Ask, You Answer fundamentals with Marcus Sheridan, a revolutionary approach to inbound How to feel genuinely confident, be likable, and build trust on camera (43-minute on-demand session) Video is powerful. But actually creating video, if you have to be on camera, can be absolutely terrifying. I know this from first-hand experience. In this brutally honest, secret sauce-filled talk, learn the real story of how I overcame my crippling fear of being on camera, my favorite battle-tested techniques for creating super engaging educational videos, and my behind-the-scenes strategies for being more confident AND likable on camera. 📚 Related reads and resources: The Selling 7 marketing and sales videos that get results (spoiler alert, none of them are the 'about our company' video) IMPACT+ course: Fundamentals of creating marketing and sales videos with Will Schultz IMPACT+ on-demand: How to become a masterful communicator on camera with Zach Basner  OK, what the heck is a featured snippet and what do they look like? (3-minute read)  Featured snippets first appeared in 2014 and created quite a furor in the search engine optimization (SEO) community. Suddenly, users were going to stay on the search engine instead of visiting your top-ranked page, right? Well, not quite. In this article from IMPACT Director of SEO Kevin Church, learn everything you need to know about featured snippets – what they are, why they exist, the most common types, and more. 📚 Related reads and resources: What you need to know about Google's June 2021 core algorithm update, as well as the July update that's coming IMPACT+ on-demand: How to pop the hood on your website and optimize it like the pros with Franco Valentino IMPACT+ course: On-page SEO and the user experience with Kevin Phillips Upcoming events calendar Mark your calendars, digital sales and marketing pros, because here's what's coming up: Interactive business website self-selection tools workshop with Marcus Sheridan** (June 17, 2021) Learn how real businesses have racked up big wins with video at Vidyard's Fast Forward virtual event, with special guest Marcus Sheridan (Free, June 24, 2021) **You'll need an IMPACT+ account in order to register. Not a pro member? Start your 14-day free trial of IMPACT+ today. On-demand event spotlight If you missed the one and only Oli Gardner bringing the house down in his closing keynote at the Website Optimization Summit this year, I've got you covered: Great marketing doesn't feel like marketing. But much of what we experience favors a low IQ approach: emails asking for a 15-minute call, followed by five more emails "bumping" it to the top of your inbox because you might have missed it. We didn't miss it, we simply don't want it. The Marketing IQ Manifesto is a new methodology for creating marketing that matters. It embraces diversity, choosing extra, and being real, resulting in high-converting experiences that respect our audience's needs and who they are. If you're not already a Pro member, start your 14-day free trial to gain access to our entire on-demand events library. Friday nonsense Live footage of me this morning when I ran out of coffee.  Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. You know your business website is the key to driving traffic, leads, and sales, but what makes a business website truly great? Its user experience. Learn how to invest the right way in your business website's user experience in this new course from IMPACT CLO Chris Duprey.  IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe