THE LATEST: Lead nurturing strategies that work; 6 big digital marketing news stories you missed last week; and They Ask, You Answer vs. EOS and Scaling Up

Here's THE LATEST digital sales and marketing news, so you can do your jobs better and make smarter decisions faster.

Lead nurturing strategies that work; 6 big digital marketing news stories you missed last week; and They Ask, You Answer vs. EOS and Scaling Up ...this is THE LATEST!  🔥 Hot off the presses Lead nurturing strategies that get results, an exclusive interview with the glassCanopy CEO 6 big digital marketing news stories and insights you missed last week (in under 5 minutes) How is They Ask, You Answer different from frameworks like EOS and Scaling Up? 🏆 Are you looking for a proven way to increase traffic, leads, and sales? They Ask, You Answer is a revolutionary approach that will empower you to become the #1 trusted voice in your space. Learn the fundamentals of They Ask, You Answer. Today, I learned the following: First, Joe Pesci (who is one of the most underrated actors of our time) released a solo album in the 1960s: It includes hits like Stop and Say Hello and To Love Somebody. This was after he was in a band with Jimi Hendrix called Joey Dee and the Starlighters. Is your life richer for know this? I know mine is. Second, in a stark contrast to data collected earlier this year, a new survey from the ANA shows that marketers are now saying traveling for business is back on the table.  Third, did you know that some believe the only real piece of data you need from a lead to nurture them well is their email address? The more you know.💫 And now, here's THE LATEST... How to create lead nurturing strategies that get results (43-minute podcast + transcript) Getting new leads is just the start. Once that happens, how do you nurture leads in a way that increases their propensity to buy? It doesn't matter what you sell, this is a burning question for virtually all digital sales and marketing professionals. And, in this exclusive Inbound Success podcast interview, discover how to create lead nurturing strategies that actually work from glassCanopy's CEO. 📚 Related reads and resources: Why do our inbound marketing leads suck? IMPACT+ course: Inbound lead generation and conversion optimization with Carina Duffy IMPACT+ lesson: How to create HubSpot lead nurturing that isn't terrible with Carina Duffy 6 big digital marketing news stories and insights you missed last week (5-minute read) While you were busy absolutely slaying your goals last week, I lost my voice and couldn't speak for more than three days. Also, a lot happened in the digital sales and marketing world. So, here's the down-and-dirty version of what you missed from yours truly, including Google's new best practices on keywords and above-the-fold content, traveling for marketers is seemingly back on the menu, and much more. 📚 Related reads and resources: What you need to know about Google's June and July 2021 core algorithm updates IMPACT+ on-demand: The most costly lies we tell ourselves about our business websites IMPACT+ course: On-page SEO and the user experience with Kevin Phillips What's the difference between They Ask, You Answer and frameworks like EOS and Scaling Up? (5-minute read)  Businesses that follow proven growth philosophies are the businesses that get ahead. For many professionals, EOS and Scaling Up are respected business philosophies that offer structured advice for growth and business management. But where does They Ask, You Answer figure into the conversation? In this powerful read from IMPACT Revenue Editor John Becker, unlock the key differences between They Ask, You Answer, EOS, and Scaling Up, and what it means for your growth. 📚 Related reads and resources: Brutally honest pros and cons of They Ask, You Answer for digital marketing Is They Ask, You Answer a viable, long-term business plan? IMPACT+ course: They Ask, You Answer fundamentals with Marcus Sheridan Upcoming events calendar Mark your calendars, digital sales and marketing pros, because here's what's coming up: Interactive business website self-selection tools workshop with Marcus Sheridan** (June 17, 2021) **You'll need an IMPACT+ account in order to register. Not a pro member? Start your 14-day free trial of IMPACT+ today. On-demand event spotlight From one of our most popular events, the Virtual Selling Summit, learn how to master the art of using content in the sales process: You can sell faster, spend less time answering the same questions, and close more deals when you master the art of assignment selling. Learn how to implement this battle-tested sales technique today in this audience-favorite, on-demand session with the one and only Marcus Sheridan. If you're not already a Pro member, start your 14-day free trial to gain access to our entire on-demand events library. Monday inspiration "Bringing in somebody that for the moment [was] not income-producing, it [was] scary. But you pretty much have to think long-term. That's just what I had to keep wrapping my head around, 'Okay, this is, this is a long-term investment. This isn't the short game — we're playing the long game now.' Keeping that in mind and knowing that it's going to pay huge dividends down the road helped get me through it." Read the full story of how one company doubled their revenue by hiring a content manager for their company. Liz Moorehead Editor-in-chief,  @whatlizsaid P.S. You know your business website is the key to driving traffic, leads, and sales, but what makes a business website truly great? Its user experience. Learn how to invest the right way in your business website's user experience in this new course from IMPACT CLO Chris Duprey.  IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Manage preferences | Unsubscribe